Regional Marketing Lead — Remote Growth & Strategy

JustMarkets; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

20 vacation days per year

10 paid sick leave days per year

Public holidays as per company policy

Medical insurance

Opportunity to work remotely

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Regional Marketing Lead to steer growth across new markets. You will lead regional marketing managers, adapt global campaigns for local audiences, and drive registrations, deposits, and long-term growth.

You will oversee channel mix, budgets, and cross-functional collaboration with Product and Payments teams, while expanding online communities and offline events. Fluency in English is required and experience in crypto/iGaming is highly valued.

Qualifications

• 4+ years of marketing experience with a strong B2C background.
• Experience leading a regional team of 4+ people.
• Proven ability to develop and implement regional marketing strategy and manage budgets.
• Experience attracting users in international markets (MENA/SSA or others).
• Hands-on experience with web/app analytics tools (GA4, Mixpanel, Amplitude) and BI dashboards (Tableau, Power BI, Metabase).
• Solid understanding of full-funnel unit economics (CAC, LTV, payback).
• Experience adapting global campaigns for local markets and managing paid traffic channels.

Responsibilities

• Develop and own the regional marketing strategy, including market research and channel mix.
• Lead and develop a team of regional marketing managers and set clear goals.
• Track full-funnel performance and report results weekly to Head of Marketing.
• Collaborate with global marketing to adapt campaigns, landing pages, and creatives.
• Manage regional budget and allocate spend to reach targets efficiently.
• Improve local user journey with Product and Payments teams; fix drop-offs in payments.
• Partner with Influencer Marketing to work with regional creators and educators.
• Grow regional communities (Telegram, Discord, X, YouTube) and drive engagement.
• Plan and budget offline events and measure their results.
• Ensure compliance with platform policies and local regulations.

Skills

Marketing leadership

Team management

Strategic planning

Full-funnel marketing

Paid traffic

SEO

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Audience segmentation

Budget management

Campaign localization

Content/community growth

English proficiency

Crypto/trading/iGaming knowledge

Regulatory awareness

Community management

Offline events planning

Tools

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Job description

JustMarkets is seeking a Regional Marketing Lead to steer growth across new markets. You will lead regional marketing managers, adapt global campaigns for local audiences, and drive registrations, deposits, and long-term growth.

You will oversee channel mix, budgets, and cross-functional collaboration with Product and Payments teams, while expanding online communities and offline events. Fluency in English is required and experience in crypto/iGaming is highly valued.