Regional Marketing Lead — Analytical Testing

biotage-1708019070; Charlotte (NC); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Biotage in Charlotte, NC is seeking a Market Segment Manager for Analytical Testing to lead regional marketing strategy and drive growth across diagnostic testing markets.

You will oversee an applications team, translate customer insights into actionable plans, and align regional priorities with global marketing. The role blends scientific understanding with commercial execution in regulated testing environments.

Qualifications

• Bachelor's degree in chemistry, biochemistry, toxicology, analytical sciences, or related field; MS/PhD preferred.
• Deep experience in analytical testing markets including clinical diagnostics, forensic toxicology, or bioanalytical workflows.
• Strong understanding of sample prep, chromatography, mass spectrometry, and regulated labs.
• 5+ years of B2B marketing experience in life sciences, analytical instrumentation, or diagnostics.
• Proven ability to translate complex scientific workflows into compelling commercial messaging.
• Experience mentoring and leading cross‑functional teams.

Responsibilities

• Lead regional marketing strategy for analytical testing markets.
• Develop market insight, competitive assessments, and VoC initiatives.
• Create USPs and messaging for labs and regulatory environments.
• Design multi‑channel campaigns to drive acquisition and growth.
• Enable sales with tools, training, and competitive battlecards.
• Collaborate with product management, R&D, and global marketing.
• Manage and develop the applications team, prioritizing roadmap items.

Skills

B2B Marketing

Life Sciences Knowledge

CRM & Analytics

Cross-functional Collaboration

Education

Bachelor’s degree in chemistry, biochemistry, toxicology, analytical sciences, or related field; MS/PhD preferred

Job description

Biotage in Charlotte, NC is seeking a Market Segment Manager for Analytical Testing to lead regional marketing strategy and drive growth across diagnostic testing markets.

You will oversee an applications team, translate customer insights into actionable plans, and align regional priorities with global marketing. The role blends scientific understanding with commercial execution in regulated testing environments.