Regional Marketing Field Coordinator

Lennar; Charleston (SC); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Health insurance (Medical, Dental, and

Job summary

Lennar is seeking a Regional Marketing Field Coordinator to serve as the on-the-ground marketing partner for divisional initiatives. You will support local community execution, assist New Home Consultants, and align with regional marketing efforts to ensure brand-consistent results.

You will coordinate signage, photography, and color selections while traveling weekly to assigned divisions. The role requires strong organization, communication, and familiarity with MLS, Canva, and Airtable.

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred; High school diploma or GED required.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Proficiency with Microsoft Office applications.
• Willingness to travel weekly within assigned division/market.
• Familiar with digital tools and platforms (MLS, Canva, Airtable).

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In homes with accurate signage, monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at local community level.
• Oversee community launch execution, including WHC office setup with regional/national teams, SGT install/removal, and basic office systems.
• Support regional content teams with photography requests for homes, models, local area, and lifestyle shots.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Skills

Organization & time management

Communication skills

Interpersonal skills

Travel readiness

Education

Bachelor’s degree or equivalent preferred

High school diploma or GED required

Tools

MLS

Canva

Airtable

Microsoft Office

Job description

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Job Description

Regional Marketing Field Coordinator

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand-aligned marketing implementation at the community level.

A Career that Empowers You to Build Your Future

Your Responsibilities On The Team

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required.
• 0 - 2 Years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution oriented.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
• Experience in home building, real estate, or consumer- facing industries is a plus.
• Travel: Weekly community-level travel within assigned division / market.

Life at Lennar

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
• Visit Lennartotalrewards.com to view our suite of benefits.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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