Regional Marketing Field Coordinator

lennar; Alpharetta (GA); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid parental leave

Associate assistance program

Job summary

Lennar in Alpharetta, GA seeks a Regional Marketing Field Coordinator to be the on-the-ground marketing partner for local community execution and division initiatives. You will collaborate with New Home Consultants and Sales leaders to ensure timely, brand-aligned marketing at the community level.

Responsibilities include supporting flyer requests, signage, MLS listings, photography, color updates, inventory management, and planning on-site events.

Qualifications

• Bachelor’s degree or equivalent preferred; HS diploma or GED required.
• 0-2 years of experience in marketing or related field.
• Proven work experience as a Marketing Coordinator.
• Strong organizational and time management skills.
• Knowledge of Microsoft Office applications.
• Excellent communication and interpersonal skills; ability to partner with internal teams and sales.
• Resourceful and solution oriented; comfortable with digital tools (MLS, Canva, Airtable).
• Willingness to travel weekly within assigned division/market.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity with regional teams.
• Support Quick Move-In (QMI) homes with signage, MLS listings, and photography.
• Oversee exterior/interior color selection updates.
• Coordinate and track signage inventory across divisions.
• Partner with approved signage vendors for installs and updates.
• Manage and organize the marketing closet with branded materials.
• Plan and execute on-site logistics for local marketing events (grand openings, broker events, sales promotions, open houses).
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office setup and SGT install/removal, and basic office systems.
• Support regional content teams with photography requests for homes and area visuals.
• Act as liaison between sales, operations, and regional marketing for flawless execution.

Skills

Strong organizational skills

Excellent communication

Resourceful and solution oriented

Digital tools proficiency

Travel readiness

Marketing coordination experience

MS Office proficiency

Education

Bachelor's degree or equivalent preferred

High school diploma or GED required

Tools

MLS

Canva

Airtable

Job description

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand-aligned marketing implementation at the community level.

Your Responsibilities on the Team

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required.
• 0 - 2 Years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution oriented.
• Comfortable with digital tools and platforms (e,g., MLS, Canva, Airtable).
• Experience in home building, real estate, or consumer- facing industries is a plus.
• Travel: Weekly community-level travel within assigned division / market.

Physical & Office/Site Presence Requirements:

Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

Life at Lennar

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future.
• Paid Parental Leave
• an Associate Assistance Plan provide essential support during life's critical moments.

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