Regional Manager - Mountain

USA Lacrosse; Sparks Corner (MD); Hybrid; USD 55,000 - 58,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Life and AD&D insurance

403(b) retirement plan

Generous PTO and holidays

Onsite gym and free parking

Employee discounts

Pet insurance (voluntary)

Job summary

USA Lacrosse is seeking a Regional Manager for the Mountain Region to expand membership, support program growth, and build strong lacrosse communities. You will develop regional strategies, manage relationships with leagues, schools, clubs, and officials, and collaborate with internal teams to ensure member satisfaction.

The role requires 2–4 years in outside sales or related fields, a proactive service mindset, and willingness to travel up to 50% within the region.

Qualifications

• 2–4 years of outside sales, account management, or marketing experience.
• Experience in sports or nonprofit environment is a plus.
• Strong hunter and relationship builder with pipeline development ability.

Responsibilities

• Develop regional sales strategy to grow membership and programs.
• Serve as primary liaison with member organizations and provide on-site support.
• Maintain member/prospect data in Salesforce and generate reports for decision-making.
• Represent USA Lacrosse at regional events and stay current on youth sports trends.

Skills

Outside sales

Account management

Marketing

Public speaking

Tools

Salesforce

Microsoft 365

Job description

WHO IS USA LACROSSE

USA Lacrosse, a non-profit organization, is the governing body of men’s and women’s lacrosse in the United States, leading the U.S. National Teams Program and establishing universal standards. With nearly 400,000 members, we provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders.

USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed, valued, and included.

Mission

As the National Governing Body of lacrosse in the United States, USA Lacrosse fuels the growth, enriches the experience, and fields the best National Teams.

Values

• We Influence - Written and Verbal Communication
• We Serve - Customer Focused
• We Create & Innovate - Creativity
• We Collaborate - Peer Relationships
• We are Humble & Honest - Integrity and Trust
• We Embrace Individuality - Diversity
• We Have Fun - Work Hard and Play Hard

If this aligns with who you are and what you are looking for in an organization, keep reading.

POSITION SUMMARY

USA Lacrosse is looking for a Regional Manager to join our team to support the Mountain Region (MT, ID, NV, WY, UT, CO, ND, SD, NE). In this mission critical role, you will work with your defined territory to expand the sport’s reach by growing membership, supporting program growth, and fostering meaningful connections with the lacrosse community. Working from our headquarters office (HQ) in Sparks, MD, you will build and nurture relationships, identify new business opportunities, and work collaboratively with internal teams to ensure member satisfaction and growth.

To be successful in this role, you will develop a deep understanding of your region’s landscape including demographics, opportunities, and challenges to build trusted relationships with leagues, schools, clubs, officials, and multi-sport organizations. You will be the key connector between USA Lacrosse’s mission and the local execution of programs and services.

If you have sales experience, are passionate about providing a service to organizations to help them grow and want to work for a Mission-based organization, this could be a great opportunity. The ideal candidate will be energetic, customer-service oriented, and want to be part of a team of dedicated and talented professionals to help grow the sport of lacrosse in the United States. If this is you, keep reading!

Please note, to be considered a viable candidate you must live within commutable distance to our HQ office in Sparks, Maryland.

A Typical Day Looks Like…

Sales & Territory Development

• Creates and executes a regional sales strategy to grow membership and increase adoption of USA Lacrosse programs by identifying, engaging, and cultivating prospective member organizations through targeted outreach and relationship building.
• Clearly articulates the value of USA Lacrosse membership and supports organizations in navigating the benefits and enrollment process.
• Negotiates and finalizes membership agreements, ensuring alignment with organizational goals and standards.
• Conducts strategic in-person travel within the region to deepen customer relationships, support key account growth, attend industry events, and close high-impact deals, balancing virtual engagement with purposeful face-to-face interaction.

Member Engagement & Program Support

• Serves as the primary liaison for member organizations in the region, ensuring their needs are met and their experiences are positive and productive.
• Offers on-the-ground support to help organizations implement best practices in coaching, safety, and athlete development. This includes conducting regular site visits to maintain active communication with members to foster strong, long-term partnerships.
• Champions the adoption of USA Lacrosse standards, such as coach certification, age verification, and risk management.

Data & Operational Excellence

• Maintains accurate member and prospect data in Salesforce and uses reporting tools to assess performance and inform decision-making. This includes conducting periodic audits of data to ensure integrity and identifying opportunities for engagement or improvement.
• Collaborates with internal teams to deliver consistent, high-quality service to all member organizations.

Thought Leadership & Learning

• Stays current on national trends in youth sports, community programming, and lacrosse development.
• Represents USA Lacrosse at regional events, conferences, and meetings to advocate for the sport and build awareness of USA Lacrosse’s role and impact.

Is This You…

• Two (2) to four (4) years of experience in outside sales, account management, or marketing. Experience in a sports environment or non-profit organization a plus.
• Energetic "go-getter" with the ability to present a professional and assertive persona to negotiate, build relationships, and establish credibility and trust.
• Proven success building and managing a sales pipeline and territory plan and delivering results based on company set key performance indicators (KPIs).
• Intermediate to advanced knowledge of Microsoft 365 products, specifically Outlook, Word, Excel, PowerPoint, and Teams. Knowledge of Salesforce a plus and the ability to learn new programs and software’s required.
• Ability to work collaboratively with internal team members and departments, as well as external parties, to complete projects and meet established deadlines and goals. This includes the ability to problem solve and think "outside the box" to bring together differing perspectives to alignment.
• Ability to think proactively and strategically with the capacity to deal with shifting priorities based on business needs.
• Strong organizational skills, ability to multi-task and meet required deadlines, and exceptional attention to detail and follow up/through skills.
• Effective communication skills, including written, verbal, and interpersonal. This includes the ability and confidence to speak publicly.
• Ability to exercise discretion and handle confidential information.
• Ability to work both independently and as part of a collaborative team in a hybrid remote/in office, fast-paced, results oriented work environment.
• Ability to be flexible with work schedule (i.e., work some nights and weekends) and travel within assigned region based upon business needs. This includes occasional travel to the headquarters (HQ) office in Sparks, MD.
• Alignment with USA Lacrosse’s Mission, Vision, and Values to support our initiatives and organizational goals.

Expected Hours of Work

This position is generally expected to work Monday through Friday from 8:30am to 5:00pm. There will be requirements for longer hours during the week and/or on weekends based on business needs and events. This is a hybrid position and works from the headquarters office in Sparks, MD three (3) days a week with the flexibility to work from home two (2) days a week.

Compensation & Benefits Overview

The base pay range for this position is $55, 000 to $58,000, commensurate with experience, plus opportunity for incentive pay.

USA Lacrosse offers a competitive benefits package including, but not limited to:

• Medical, Dental, and Vision insurance, offering multiple options for Medical and Dental (eligible the first of the month following 30 days of employment).
• Company paid Life and AD&D at one time an employee’s annual salary up to $50,000 and company paid Long Term Disability (LTD) at one year of employment.
• 403(b) retirement plan (eligible immediately upon hire), including a 4% employer contribution at one year of employment.
• Generous PTO, company paid holidays, bereavement, jury duty, and parental and maternity leave.
• Additional voluntary insurance options, such as supplemental benefits through Colonial and Nationwide pet insurance.
• Discounts on USA Lacrosse merchandise.
• Free onsite gym at HQ office.
• Free parking.

Travel Requirements

Travel may be necessary up to 50% of the time (local, regional). Travel would involve the following mode(s) of travel: car, train, or air. Out of area and overnight travel will be expected and travel may vary during peak times for your region’s season.

EEO Statement

USALacrosse is an Equal Opportunity Employer committed to providing an environment of mutual respect. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin/ancestry, age, disability, genetic information (including family medical history), political affiliation, military status, veteran status, or any other status/characteristic protected under federal, state, or local law. USA Lacrosse believes diversity and inclusion among our team is critical to our success as an organization, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.