Regional Key Customer Marketing (West Region) Associate Director

Legend Biotech US; Seattle (WA); On-site; USD 130,000 - 160,000; Full time

Job summary

A leading biotechnology company is seeking a Regional Key Customer Marketing Associate Director to lead engagement strategies for Multiple Myeloma/CAR-T in the West Region. The role focuses on building relationships with thought leaders and executing marketing initiatives. Candidates should have extensive experience in the pharmaceutical industry and strong communication skills. This position requires travel and collaboration with various teams to ensure compliance and strategic alignment.

Qualifications

• 10 years of experience in pharmaceutical or biologics industry required.
• 4 years of relevant Multiple Myeloma, Cell Therapy, or Oncology experience required.

Responsibilities

• Lead thought leader engagement strategy for the West Region.
• Plan and execute thought leader engagements and executive encounters.
• Collaborate with the field commercial team on insights.

Skills

Collaboration

Communication

Planning

Relationship Building

Execution

Education

Bachelor’s Degree

MD, PharmD, PhD

Job description

Regional Key Customer Marketing (West Region) Associate Director

Legend Biotech is seeking a Regional Key Customer Marketing (West Region) Associate Director as part of the Commercial team based inCA, CO, or WA.

Role Overview

The Regional Key Customer Marketer (KCM) AD for Multiple Myeloma/CAR-T will be responsible for leading the development, planning, and execution of thought leader engagement strategy, plans and tactics for the West Region, ensuring alignment with the brand strategy. This position is a field-based marketing role (non-sales focused), working closely with national and regional thought leaders as well as key customers. The three primary areas of focus, but not limited to these, thought leader engagement, executive encounter management, and liaising with marketing. All KCM interactions are always within label, and consistent with commercial, compliance, legal and regulatory guidelines.

The KCM will work closely, and within approved SOPs, with other field professionals, including but not limited to the Commercial Leadership, in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access.

The behaviors that are critical for success are collaboration, communication, planning, relationship building, and the ability to execute tactical initiatives and provide timely feedback.

Key Responsibilities

• Identify, profile, cultivate and maintain long-term relationships with national and regional thought leaders and key customers at academic institutions and large community networks.
• Plan and execute thought leader, key customer engagements, and executive encounters at local, regional, and national conferences, in field engagements, and other venues as directed in a complaint manner.
• Translate thought leader and key customer engagements into commercial insights contributing to strategies, tactics, and broader plans.
• Execute and lead specific KCM initiatives to support the brand strategy.
• Compliantly collaborate and communicate with the field commercial team on thought leader insights to ensure strategic and tactical cohesiveness.
• Collaborate with the Carvykti alliance partner, Johnson & Johnson, as needed to plan key customer engagements.
• Identify opportunities for peer-to-peer initiatives and partner with J&J on speaker’s bureau and programs.
• Partner with Insights & Analytics team to better understand regional variations in treatment patterns/approaches.
• Provide insight reports to commercial leadership on various topics as requested.
• Assist in the execution of commercial contracts when requested.

Requirements

• Minimum of a bachelor’s degree in a related field required; MD, PharmD, PhD or other related graduate degree preferred.
• 10 years of pharmaceutical or biologics industry experience in sales, marketing, key account management, or medical engaging with thought leaders or influential HCPs required.
• 4 years of relevant Multiple Myeloma, Cell Therapy, or Oncology experience required.
• Prior KCM-related experience is preferred.
• Able to build and maintain long-lasting customer relationships.
• Able to work cross-functionally with internal and external stakeholders to innovate, collaborate, and deliver results.
• Valid driver's license.
• Ability to travel 75 – 85%.
• Must work within label, and regulatory and legal compliance guidelines.
• Required to exercise sound judgment and discretion, independently assess and resolve complex situations and shift priorities as the need arises.
• Possess excellent oral and written communication skills.
• Able to coordinate multiple projects with overlapping deadlines and complete tasks autonomously.
• Challenges the status quo, looks for/adopts best practices, embraces change.
• Must demonstrate flexibility, while maintaining a sense of urgency.

#Li-JK2

Legend Biotech is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is Legend’s policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

Legend Biotech maintains a drug-free workplace.

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