Description
Job Title: Regional Growth Manager
Department: Marketing
Reports To: Vice President of Marketing
Job Summary
The Regional Growth Manager (RGM) is a critical member of themarketing team responsible for driving patient referral volume andsupporting facility growth across assigned healthcare facilities. This field-based role focuses on developing referral relationships withlocal businesses, healthcare providers, schools, employers, and community organizations while executing local marketing initiativesthat generate patient acquisition opportunities.
Working closely with Corporate Marketing and facility leadership, the RGM is accountable for growing referral opportunities,
strengthening community partnerships, increasing brand awareness, and supporting facility volume goals
Essential Duties andResponsibilities:
- Build and maintain referral relationships with local businesses, schools, employers, healthcare providers, first responders, andcommunity organizations.
- Conduct regular in-person outreach visits to partners and referralsources to generate referrals and drive patient volume.
- Identify and execute local growth opportunities aligned with facility performance goals.
- Meet or exceed established KPIs for referral growth, communityoutreach, marketing activities, and engagement.
- Plan and execute community events, sponsorships, promotionalcampaigns, and local marketing activations.
- Maintain local marketing calendars and coordinate initiativeswith Corporate Marketing and facility leadership.
- Create, capture, and publish approved social media content on assigned facility pages in accordance with brand guidelines.
- Coordinate event logistics, promotional materials, giveaways,and community partnerships.
- Monitor competitor activity and identify opportunities toincrease patient acquisition.
- Track outreach activities, referral relationships, and marketing results
Other Job Functions
- Complete and submit required daily KPI snapshots, weeklyperformance reports, and event recaps on time.
- Maintain accurate referral contacts, activity records, andmarketing calendars.
- Coordinate creative requests and follow corporate brand and approval processes.
- Attend required meetings, training sessions, and communityevents.
- Travel regularly to assigned facilities, referral partners,businesses, and community events using personal transportation.
- Track approved marketing expenses and budgets.
- Perform additional duties as assigned.
SupervisoryResponsibilities -
This position has no supervisory responsibilities
Requirements
Qualifications - An individual must be able to perform each essential duty satisfactorily. Therequirements listed are representative of the knowledge, skill, and/or ability required.
Education and/orExperience, Skills
- Bachelor's degree in Marketing, Business, Communications, orrelated field preferred.
- Experience in business development, referral development, fieldmarketing, or community outreach.
- Proven ability to build partnerships, generate referrals, andsupport business growth.
- Strong communication, relationship-building, and organizational skills.
- Experience coordinating local events, sponsorships, andmarketing activities.
- Familiarity with social media, content creation, and Microsoft Office.
- Self-motivated, organized, and able to manage multiplepriorities independently.
- Healthcare experience and bilingual English/Spanish skills preferred.
- Valid driver's license and access to a reliable, properlymaintained, working vehicle for regular travel to referral partners, local businesses, healthcare facilities, andcommunity events
Language,Mathematical, and/orReasoning Ability
- Strong written and verbal communication skills.
- Ability to maintain records, prepare reports, and interpret basic performance data.
- Effective problem-solving, time management, and decision-making skills.
Physical Demands -
Regular standing, walking, sitting, and local travel are required.Occasional lifting or moving of marketing materials and eventsupplies up to 40 lbs. may be necessary.
Work Environment -
This is a full-time, field-based position with core working hoursof 9:00 AM–5:00 PM, Monday through Friday, plus additionalhours as necessary to fulfill assigned responsibilities, includingoccasional evening and weekend events.
The role requires regular in-person travel to referral partners, community organizations, events, and assigned healthcare facilities.
Reliable personal transportation is required.
Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential functions.