Growth and Market Development Representative (64584)

GuideWell Emergency Doctors; Orlando (FL); On-site; USD 60,000 - 75,000; Full time

Job summary

A leading healthcare organization located in Orlando, Florida is seeking a Growth and Market Development Representative to drive strategic expansion in assigned markets. This role focuses on provider and employer partnerships, identifying new business opportunities, and increasing service adoption. Candidates should possess strong relationship-building skills, excellent communication abilities, and at least 2–4 years of experience in market development or account management. The position requires a Bachelor’s degree in a relevant field.

Qualifications

• 2–4 years of experience in market development or account management.
• Ability to analyze data and summarize insights for decision-making.
• Comfortable with travel and field-based partner engagement.

Responsibilities

• Support development and execution of growth strategies.
• Build and maintain long-term client relationships.
• Represent organization at partner meetings and events.

Skills

Strong relationship-building

Communication

Interpersonal skills

Analytical

Problem-solving

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CRM (Salesforce or similar)

Job description

Job Summary

The Growth and Market Development Representative is responsible for driving strategic expansion across assigned markets by supporting provider and employer partnerships, identifying new business opportunities, and increasing utilization of key service offerings. This role blends account management, business development, and partner engagement to ensure growth targets are achieved and markets are well supported operationally and strategically. The ideal candidate is relationship‑driven, highly organized, and skilled at identifying opportunities for increased revenue and service adoption.

Essential Job Functions

• Market Growth Expansion
  • Support development and execution of growth strategies across key markets.
  • Identify opportunities to expand service utilization within existing provider and employer accounts.
  • Conduct outreach to prospective partners and assist in onboarding new accounts.
  • Track and report on regional growth metrics and market performance.
• Provider Employer Partner Engagement
  • Build, maintain and enhance long‑term client relationships, serving as their main point of contact to address their needs and concerns.
  • Serve as a relationship owner for assigned strategic accounts.
  • Conduct regular business reviews, service updates, and performance check‑ins.
  • Address partner needs proactively and collaborate internally to resolve issues quickly.
  • Work closely with providers and employer groups to understand gaps, needs, and opportunities.
• Market Development Activities
  • Represent the organization at partner meetings, employer events, and provider office visits.
  • Support the rollout of new services or programs within assigned markets.
  • Facilitate communication between partners and internal clinical, operational, and sales teams.
  • Maintain a strong understanding of local market dynamics, competition, and service demand.
• Data Insights
  • Monitor referral patterns, utilisation data, performance metrics and client feedback to identify trends and opportunities.
  • Prepare dashboards, summary reports, forecasts on engagement performance and presentations for leadership and strategic accounts.
  • Recommend improvements to processes, workflows, and partner engagement strategies.
• Cross‑Functional Collaboration
  • Partner with sales teams on targeted growth initiatives.
  • Work with operations to support smooth onboarding and ongoing service delivery.
  • Collaborate with marketing to develop outreach materials or engagement campaigns.

Qualifications

Supervisory Responsibilities: This position currently does not have supervisory responsibilities.

Required Education

• Bachelor’s degree in Business, Marketing, Healthcare Administration, Hospitality Management or related field (or equivalent work experience).

Required Experience

• 2–4 years of experience in market development, business development, account management, or provider/employer relations.

Required Licenses and Certifications

• N/A

Required Knowledge, Skills, And Abilities

• Strong relationship‑building, communication, and interpersonal skills.
• Ability to analyze data and summarise insights for decision‑making.
• Comfortable with travel and field‑based partner engagement.
• Communication and Negotiation: Excellent ability to communicate, listen, understand, and negotiate effectively with clients and internal teams.
• Business Acumen: Strong understanding of business principles, market dynamics, and organisational goals.
• Project Management: Strong organisational skills and the ability to manage timelines, resources, and various project components.
• Client Focus: Deep commitment to understanding and meeting client needs, ensuring their satisfaction.
• Analytical and Problem‑Solving: Skillful in analysing market data and complex problems to develop effective solutions.
• Adaptability: Flexibility to adapt to changing market conditions and client needs in a dynamic environment.

Preferred Qualifications

• Healthcare, diagnostics, occupational health, or employer benefits industry experience is preferred.
• CRM experience (Salesforce or similar) is preferred.
• Prior experience supporting multi‑site or multi‑account growth initiatives is preferred.

Financial Responsibilities

This position does not currently have financial responsibilities.

Budget Responsibilities

This position does not currently have budget responsibilities.

Languages

• Advanced English is required.
• Bilingual Spanish is preferred.

Travel

20–30% regional travel to provider sites, employer partners, and market events.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Listening: 34–66% (Frequent). Driving: 1–33% (Occasional). Lift / Carry – Waist or Lower (25 lbs. or less): 1–33% (Occasional). Near acuity (vision): 67–100% (Constant). Speaking: 34–66% (Frequent). Sitting: 67–100% (Constant). Standing (moving about): 34–66% (Frequent). Standing (stationary): 1–33% (Occasional). Use of computer keyboard / mouse: 67–100% (Constant). Work in excess of 40 hours per week: 34–66% (Frequent).

Environmental Conditions

General office environment: 67–100% (Constant). Interaction with Customers: 34–66% (Frequent). Teamwork: 34–66% (Frequent). Required to wear safety glasses and other PPE: 1–33% (Occasional).

Physical/Environmental Activities

• Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally (1–33% of time on the job).
• May be exposed to outdoor weather conditions of cold, heat, wet, and humidity. Not Applicable N/A
• May be exposed to outdoor or warehouse conditions of loud noises, vibration, fumes, dust, odors, and mists. Not Applicable N/A
• Must be able to ascend and descend ladders, stairs, or other equipment. Not Applicable N/A
• Subject to exposure to hazardous material. Not Applicable N/A