Regional Field Marketing Strategist

Salesforce; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Care

Life Insurance

Retirement Savings

Employee Assistance Programs

With 9 standard holidays and four浮浮?浮浮

Job summary

Salesforce in San Francisco is seeking a strategic, data-driven Field Marketing Manager to lead regional programs that drive revenue and customer engagement. You will bridge marketing execution with business analysis, design and execute field programs and events, and partner with sales and customer success to align GTM priorities.

You’ll analyze buyer journeys, track ROI, manage budgets, and communicate results to senior leadership.

Qualifications

• 4–6 years in field marketing, demand generation, or integrated marketing in B2B tech or SaaS.
• Strong ability to interpret data, identify trends, and translate insights into tactics.
• Exceptional written and verbal communication skills with cross-functional influence.

Responsibilities

• Lead and execute multi-channel field marketing programs that drive pipeline and revenue.
• Partner with sales leadership, customer success, and demand generation to align GTM priorities.
• Plan budgets, quarterly roadmaps, and measure ROI with CRM analytics.
• Provide executive-level updates and post-event reporting.
• Conduct market gap analyses and design targeted campaigns.

Skills

Field marketing

Data-driven

Analytical mindset

Communication skills

Program management

Tools

Salesforce

Tableau

Job description

Salesforce in San Francisco is seeking a strategic, data-driven Field Marketing Manager to lead regional programs that drive revenue and customer engagement. You will bridge marketing execution with business analysis, design and execute field programs and events, and partner with sales and customer success to align GTM priorities.

You’ll analyze buyer journeys, track ROI, manage budgets, and communicate results to senior leadership.