Regional Field Marketing Leader

Salesforce; San Francisco (CA); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a strategic Field Marketing Manager in San Francisco to lead regional programs that drive revenue and engage customers. The role blends marketing execution with business analysis, requiring a hands-on approach to designing field programs, events, and campaigns while partnering with sales, marketing, and leadership to optimize performance.

You will work in a hybrid environment, spending in-office time in San Francisco, and collaborate with regional teams to accelerate

Qualifications

• 4–6 years in field marketing, demand generation, or integrated marketing, ideally in B2B tech or SaaS.
• Track record of developing and executing high-impact field programs that drive pipeline and revenue.
• Strong ability to interpret data, identify trends, and translate insights into tactics; comfortable with Salesforce/Tableau.
• Business acumen to influence regional or segment planning.
• Excellent project management with attention to detail in planning, logistics, and execution.
• Strong written and verbal communication; ability to influence cross-functional teams and executives.
• Agility to balance strategy with execution in a fast-paced culture.

Responsibilities

• Strategy & Execution: lead multi-channel field marketing strategies to support pipeline, deals, and regional growth.
• Cross-Functional Alignment: partner with sales, customer success, and demand generation to align field efforts with GTM priorities.
• Market & Gap Analysis: identify opportunities in buyer journeys, regional coverage, and segments; design targeted programs.
• Events & Programs: support quarterly strategies, fund field events, roundtables, executive dinners, and sponsorships with measurable ROI.
• Performance & Analytics: track field marketing performance using CRM and analytics tools; inform territory planning and messaging decisions.
• Planning & Budgeting: create quarterly plans with sales; manage budgets to align with goals and ROI.
• Corporate Feedback Loop: share frontline insights to influence campaign planning and brand initiatives.
• Executive Presence & Stakeholder Management: present strategies and results to senior leadership; prepare briefing materials.

Skills

Field marketing

Demand generation

Integrated marketing

Analytical skills

Communication

Project management

Cross-functional collaboration

Salesforce

Tools

Salesforce

Tableau

Job description

Salesforce is seeking a strategic Field Marketing Manager in San Francisco to lead regional programs that drive revenue and engage customers. The role blends marketing execution with business analysis, requiring a hands-on approach to designing field programs, events, and campaigns while partnering with sales, marketing, and leadership to optimize performance.

You will work in a hybrid environment, spending in-office time in San Francisco, and collaborate with regional teams to accelerate