Regional Field Marketing Manager

Cresco-Labs; Cambridge (MA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Major medical

Dental and vision insurance

401(K)-match program

FSA/HSA programs

LTD/STD options

Life insurance and AD&D

Paid holidays

Paid time off

Annual discretionary bonuses

Stock options

Employee discount program

Job summary

Cresco Labs is seeking a Regional Field Marketing Manager working remotely out of the Massachusetts area. This role will focus on building relationships and supporting key accounts throughout the Massachusetts market.

You will partner with our national corporate team, wholesale retailers, and external account managers. The MA Brand Field team will be overseen by this role, with responsibilities including in-store activations, merchandising, and driving brand presence with Budtenders and

Qualifications

• 5-7 years of related industry marketing experience or equivalent.
• Local travel up to 50% including nights/weekends.
• Strong presentation and interpersonal communication skills.

Responsibilities

• Be the brand expert and share knowledge with teams.
• Support go-to-market for new products and drive demand for House of Brands.
• Lead in-store activations and manage MA Brand Field team.
• Develop merchandising, display plans, and visibility strategies.
• Collaborate with key accounts to grow distribution and sales.

Skills

Marketing experience

Local travel

Presentation skills

Analytical mindset

Project management

Cannabis knowledge

Microsoft Office

Education

Bachelor's degree

Tools

Repsly

Canva

Workzone

Tableau

Adobe Suite

Job description

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is seeking a Regional Field Marketing Manager working remotely out of the Massachusetts area. This role will focus on building relationships and supporting key accounts throughout the Massachusetts market. We don’t believe in a typical day or week. We embrace challenges and are rewarded by overcoming objections to achieve goals. This individual will partner with our national corporate team, wholesale retailers, and external account managers.

CORE JOB DUTIES

• Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others
• Support the go-to-market process of new products to drive demand and createnew newsfor Cresco Labs House of Brands portfolio
• Be seen as an industry leader and help drive conversation to safe and fun use of cannabis
• Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products
• Identifyand implement opportunities to expand our retail presence whiledemonstratingvalue to our retail partners
• Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories
• Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) toBudtendersand consumers
• Establish strong working relationships with decision-makers, managers, andBudtenderswithin key account list, becoming a trusted resource and partner, helping them excel in their roles
• Educate and exciteBudtendersand key stakeholders on brands, product benefits, consumer need states, and industry trends
• Provide in-market training, support and ensure quality standards are inline
• Plan and develop merchandising, menu placement, and visibility strategies
• Produce layout plans for stores andmaintainstore shelves and inventory
• Collaborate with key accounts to create attractive sales floor displays and make sure that our product is prominently displayed
• Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales through the following:
• Increase brand(s) visibility on shelves as well as sell in new products
• ProvideBudtenderswith talking points, salestipsand training
• Support clients with effective POS and merchandising
• Provide account with in-store activations to help sell the brand
• Schedule and execute consumer events to help drive demand and trial of new products.
• Buildmonthlypre-reads, and After-Action Reviews in partnership with local team and Regional Marketing Director.
• Run quarterlyRegion meetings with sales,marketing, and cross functionalteams reporting learnings and action insights from the field
• Partner with the Regional MarketingDirector and General Manageron state-by-state budget allocation, Brand Field team KPIs, and sales support tools

ADMINISTRATIVE RESPONSIBILITIES

• Complete all administrative responsibilities ina timelyandaccuratemanner
• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached on a weekly basis
• Develop and distribute all program training and marketing materials to the field
• Compete all paperwork and meet administrative deadlines
• Closelymonitorand track all activations andspecial events
• Own the integrity of all training materials and in-store activations and ensure that updates are made as necessary across all platforms
• Understand and ensure compliance of all state rules/regulations

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• 5-7years’related industry marketing experience. Bachelor’s degree preferred.
• Local travel 50%, includingoccasionalnights and weekends
• Strong presentation and interpersonal communication skills – including the ability to listen andidentifyopportunities to drive increased brand loyalty
• Analytical and strategic mindset, measuring KPIs of field activities
• Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support
• Candidates must be familiar with on/off-premisemarketing initiatives
• Familiarity with local market trendsetting accounts
• Strong project management, problem-solving, time management, and organizational skills
• Skilled at multitasking with an ability to meet deadlines
• Computer literate withproficiencyin Microsoft Office Suite
• Experience withRepsly, Canva,Workzone, Tableau, and Adobe Suite is preferred but notrequired.
• Knowledge of cannabis, trends, and industry preferred but will train the right candidate
• Mustresidewithin the state of Massachusetts; Boston preferred, but open to anywhere within state

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time.

In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process.

Pay Range

$90,000 - $100,000 USD

BENEFITS

• major medical
• dental and vision insurance
• a 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• life insurance and AD&D
• paid holidays
• paid time off
• annual discretionary bonuses
• stock options
• participation in our employee discount program

Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.