Regional Digital Marketing Lead — Growth & Brand

Life; Edmond (OK); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Medical, Dental, Vision insurance

Life insurance 2x annual salary

Short-Term and Long-Term disability

Wellness and mental health benefits

401(k) retirement plan with up to 12.5

Development dollars $160 annually

Casual dress and work environment

Job summary

YouVersion Regional Digital Marketing Manager is responsible for implementing and managing the regional digital marketing strategy for a global region, working with the Director of Digital Marketing to drive user acquisition and brand awareness through paid and organic channels.

This role leads a team to execute multi-channel campaigns and collaborates across Life.Church and YouVersion teams to maximize impact.

Qualifications

• Self-motivation and independent decision-making capabilities.
• Strong multitasking and time-management to meet deadlines.
• Excellent verbal and written communication to explain processes.
• Experience in coordinating and leading projects.

Responsibilities

• Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities across products and segments.
• Create monthly plans to drive paid user acquisition across channels (App Store, Google campaigns, third-party ad networks).
• Develop and lead organic marketing strategies focusing on ASO and top-of-funnel objectives.
• Supervise and mentor Digital Marketing Specialists to align with strategy and goals.
• Collaborate with YouVersion teams to develop campaign assets and align on roadmap and needs.
• Collaborate with strategic partners to expand marketing reach via install-based activities.
• Evaluate performance trends and adjust campaign budgets based on data insights.
• Regularly evaluate platforms and ad networks.
• Stay current with emerging opportunities in digital marketing.
• Report to leadership on marketing spend ROI, reach, and quality.
• Report on knowledge of current market conditions affecting digital marketing.

Skills

Self-motivation

Independent decision-making

Problem solving

Multi-tasking

Time management

Communication skills

Process & organizational management

Leadership

Education

High School Diploma or GED

Job description

YouVersion Regional Digital Marketing Manager is responsible for implementing and managing the regional digital marketing strategy for a global region, working with the Director of Digital Marketing to drive user acquisition and brand awareness through paid and organic channels.

This role leads a team to execute multi-channel campaigns and collaborates across Life.Church and YouVersion teams to maximize impact.