Regional Club Director - Sales & Ops Leader

Crunch, LLC; Vernon (Wyoming County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Employee discounts

Opportunity for advancement

Paid time off

Training & development

Job summary

Crunch, LLC is seeking an Area Director of Western PA to lead and mentor multi-unit teams across clubs, driving sales execution and operational excellence. This role requires travel up to 90% as you coach general managers and leaders, implement the Crunch Sales System, and ensure a consistent, high-quality member experience.

You will build leadership pipelines, identify trends, and design campaigns to boost engagement and revenue.

Qualifications

• 5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results.
• Mastery of membership sales, CRM systems, PT program integration, and field coaching.

Responsibilities

• Drive Sales Execution: Embed the Crunch Sales System into the DNA of every staff member; Audit appointment setting, tour delivery, follow-ups, and appointment execution weekly; Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, and retention flow; Celebrate strong performers while correcting gaps in real time; Ensure every member receives a confident, connected, and consistent experience.
• Build Operational Excellence: Perform walkthroughs with GMs/AGMs/PTMs to assess club readiness; Audit uniform compliance, front desk service standards, and cleanliness systems; Partner with leadership to reinforce systems and make SOPs habitual; Flag and coach through deviations—not with fear, but with mentorship and clarity; Hold clubs to the highest standards while helping them get there.
• Develop Leaders: Coach GMs /PTMs and AGMs to think strategically, lead empathetically, and execute relentlessly; Conduct shadowing sessions, leadership 1-on-1s, and goal alignment huddles; Build individual growth plans for each leader—especially those in red zones. Recognize effort, attitude, and accountability as key traits of promotion.
• Championship Performance & Growth: Review daily KPI dashboards: joins, PT revenue, appointments, outreach; Identify top performers, clubs slipping behind, and trends that need immediate pivots; Create action plans with leaders that are clear, measurable, and time bound; Drive energy through contests, whiteboards, recognition, and leaderboards.
• Activate Outreach & Local Momentum: Support AGMs and outreach reps in building community buzz and business relationships; Review lead source reports weekly and drive grassroots shifts as needed; Check event execution: setup, lead collection, follow-up, and ROI tracking; Encourage creativity, challenge comfort zones, and celebrate visibility wins.
• Communication, Report, and Elevate: Submit weekly summaries to the VP with insights, pivots, and red flags; Provide coaching logs, leadership development progress, and club visit recaps; Help design contests, blitzes, and campaign launches across your region; Proactively propose staffing changes when performance or morale is off course; Be the voice of reality and the spark of belief.

Skills

lead multi-unit teams

membership sales

CRM systems

PT program integration

field coaching

travel up to 90%

Job description

Crunch, LLC is seeking an Area Director of Western PA to lead and mentor multi-unit teams across clubs, driving sales execution and operational excellence. This role requires travel up to 90% as you coach general managers and leaders, implement the Crunch Sales System, and ensure a consistent, high-quality member experience.

You will build leadership pipelines, identify trends, and design campaigns to boost engagement and revenue.