Regional Client Partner
Greenpark
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Benefits offered by this job
Job summary
Greenpark is seeking a Regional Client Partner for the US East Coast/NY region. Hybrid/field-based, you will own major client relationships, drive organic upsells and lead new business opportunities with support from London specialists.
You will balance existing client growth with new business, mentor regional teams, and help scale the US operation while maintaining client satisfaction and strategic direction.
Qualifications
- Minimum 10 years in a digital, creative, social, marketing or media agency environment.
- Experience working at C-level or senior marketing stakeholder level, especially in global or regional brands.
- Commercial acumen: able to own P&L, forecasting, budget negotiations and profitability.
- Strong track record of winning new business and expanding existing client relationships.
- Strategic mindset: translate business goals into marketing strategies and guide internal teams.
Responsibilities
- Lead strategic client relationships with existing major US clients and drive revenue growth.
- Develop and execute account plans to grow revenue, deepen service adoption, and deliver value.
- Be the trusted advisor to senior stakeholders, presenting insights and roadmap.
- Coordinate quarterly business reviews (QBRs) and lead new business pitches and negotiations.
- Collaborate with London-based specialists to qualify pipeline and convert new clients.
- Lead agency resourcing, monitor P&L, and manage budgets for assigned accounts.
Skills
Education
Job description
New York, NY (or surrounding region) – Hybrid / Field-based role
Greenpark is a global, award-winning digital agency specializing in LLM visibility, search and social. Our raison d’être is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech is delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Opella, Nestlé, Lipton, Kimberly-Clark, Straumann, Ricola, Globe Telecom, and more.
Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
As Regional Client Partner, you will be the face of the agency in your territory. You will own the relationship, commercial growth, and strategic direction for existing major clients to drive organic upsells, whilst also wearing a new business hat to attract new Clients. The balance between existing client growth and new business will flex. Initially, you will be assigned two or three existing pieces of business to ensure you still have capacity to handle new business conversion. Supported by our London-based specialists (search, content, strategy, etc.), you will lead or spearhead initial, in-person engagements, and serve as the primary trusted advisor.
- Lead strategic client relationships with existing major clients based in the US (e.g., Unilever, Magnum, UFS, Essity).
- Develop and execute account plans to grow revenue, deepen service adoption, and deliver value.
- Act as a trusted advisor to senior stakeholders (marketing VPs, CMOs, etc.), bringing strategic insight and thought leadership.
- Coordinate quarterly business reviews (QBRs), presenting performance, strategy, and forward roadmap.
- Be the primary, face-to-face point of contact for new business opportunities in your region.
- Partner with our London-based team to qualify pipeline and convert new clients.
- Lead pitches, proposals, and negotiations, shaping client solutions in partnership with internal specialists.
- Collaborate with the agency’s leadership (strategy, search, social, content heads) to craft compelling client value propositions. Our current lead proposition is an AI Visibility Audit as part of LLM visibility wokrstreams, driving much interest and acting as a lead magnet/door opener.
- Work closely with our delivery leads (search, content, strategy, creative, project management) to ensure client briefs are translated into smart, effective solutions.
- Lead agency resourcing and staffing planning for your accounts, balancing capacity, profitability, and client needs. This should include recommendations for US based recruitment as the business scales.
- Monitor P&L for your clients — forecasting, profitability, and budget management.
- Escalate and manage client issues, ensuring high satisfaction and timely resolution.
- Stay abreast of U.S. market trends in search, social, and AI visibility.
- Bring industry insight into strategy conversations, helping shape client direction and campaign innovation.
- Represent the agency at industry events, networking, and client conferences.
- Team Development
- Recruit, mentor and lead client-facing team members (e.g. Account Directors, Content strategists) in the U.S. as the business scales.
- Help build a culture of collaboration, excellence, and shared ownership between the U.S. region and the London team.
- Proven Agency Experience: Minimum 10 years in a digital, creative, social, marketing or media agency environment, ideally with search, social or integrated capabilities.
- Senior Stakeholder Management: Experience working at C-level or senior marketing stakeholder level, especially in global or regional brands.
- Commercial Acumen: Comfortable owning P&L, forecasting, budget negotiations, and driving profitability.
- Business Development: Strong track record of winning new business and expanding existing client relationships.
- Strategic Mindset: Able to translate business goals into marketing strategies, align performance metrics, and guide internal teams.
- Cross-Channel Knowledge: Understanding of search (SEO/GEO/AEO/PPC), paid social, content strategy, and measurement frameworks.
- Communication & Presentation: Exceptional presenter, negotiator, and storyteller. Skilled in business reviews, client workshops, and pitches.
- Leadership: Experience leading account teams, mentoring, and working with distributed teams (e.g., in other geographies).
- Resilience & Travel: Willingness to travel frequently in the U.S. for face-to-face meetings.
- Education: Bachelor's degree in marketing, Business, or related field (or equivalent experience).
We are different to a lot of traditional network agencies. We are independent and growing. We aren’t perfect and we’ll make mistakes – but we’ll learn from them, work together and always find a way to drive things forward.
We are looking for an experienced senior who is ambitious and is looking to drive the growth of Greenpark alongside the management team. Someone who is:
- Hands up and hands in – offering support and diving in to fix things
- A radiator not a drain - brings energy and clarity, not noise and confusion
- Action and solution orientated
- A driver not a passenger
- A meticulous checker and on the detail
- A sponge of information
- Open to give their point of view and opinion
- Kind, not just nice: we give constructive feedback to improve others, and take the same constructive feedback to improve ourselves and the environment we work in
- Thick skinned and warm hearted
- Part of a team
- 25 days of holidays + US bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Referral Bonus Scheme
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- WFA policy – work from abroad for up to 4 weeks per year.
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