Regional Business Development - Healthcare

The Pavilion; Akron, Northern (OH, KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Growth and leadership opportunities

Collaborative leadership team

Job summary

The Pavilion in Akron/Canton Market is seeking a Regional Director of Business Development to grow census and referrals across skilled nursing and post-acute facilities in the Akron/Canton region. You will cultivate hospital and physician partnerships, manage the referral-to-admission process, and collaborate with facility leaders to optimize occupancy and payer mix.

The ideal candidate brings 5+ years in healthcare sales or admissions, strong relationship-building skills, and a track record of

Qualifications

• 5+ years of healthcare sales, admissions, or business development experience (post-acute, skilled nursing, or hospital preferred).
• Experience working with hospital discharge planners, case managers, and referral networks.
• Knowledge of Medicare, Medicaid, managed care, and insurance authorization processes.
• Licensed Nurse (RN/LPN) preferred but not required.

Responsibilities

• Develop and maintain referral relationships with physicians, hospitals, case managers, discharge planners, and managed care organizations.
• Drive census growth and referral volume across assigned facilities.
• Identify market opportunities and develop strategic plans to increase referrals and admissions.
• Monitor local market trends, competitors, pricing, and referral patterns to inform growth strategies.
• Establish strong relationships with Medical Directors and key physician partners to support referral development.
• Represent the organization at community events, healthcare networking opportunities, and industry meetings.
• Oversee and support the referral-to-admission process to ensure timely response and efficient patient placement.
• Collaborate with Admissions Directors and facility teams to ensure rapid referral response and conversion to admissions.
• Evaluate potential residents for clinical appropriateness and placement within facilities.
• Ensure proper documentation, insurance verification, and authorization processes are completed efficiently.
• Maintain visibility on all referral activity and admission status across the region.
• Identify and remove barriers to admissions and work with facility leadership to resolve challenges.
• Provide guidance, training, and support to facility admissions and marketing teams.
• Assist with hiring, onboarding, and performance development of business development and admissions staff.
• Work collaboratively with Administrators, Operations leadership, and Corporate Business Development to achieve regional goals.
• Support facility-level sales and marketing initiatives.
• Track and analyze census, referral activity, payer mix, and conversion metrics.
• Develop and implement quarterly marketing and business development plans.
• Maintain accurate referral tracking and provide regular reporting on sales activity, trends, and outcomes.
• Use data insights to identify opportunities for growth and improvement in admissions processes.

Skills

Healthcare sales

Admissions

Business development

Relationship building

Communication skills

Travel readiness

Driver's license

Education

Bachelor’s degree preferred

Job description

Regional Director of Business Development

Location: Akron/Canton Market – Northeast Ohio
Reports To: Corporate Director of Business Development

Position Overview

We are seeking an experienced Regional Director of Business Development to lead census growth and referral development across our skilled nursing and post-acute care facilities in the Akron/Canton region.

This role is responsible for developing strong relationships with hospitals, physicians, managed care organizations, and community partners while ensuring an efficient referral-to-admission process. The Regional Director will collaborate closely with facility administrators, admissions teams, and corporate leadership to drive occupancy, optimize payer mix, and expand market presence.

The ideal candidate is a strategic healthcare sales leader with experience in post-acute care, skilled nursing, or healthcare admissions, who thrives in a fast-paced environment and is passionate about building partnerships that support patient transitions and facility growth.

Key Responsibilities

Business Development & Market Growth

• Develop and maintain referral relationships with physicians, hospitals, case managers, discharge planners, and managed care organizations.

• Drive census growth and referral volume across assigned facilities.

• Identify market opportunities and develop strategic plans to increase referrals and admissions.

• Monitor local market trends, competitors, pricing, and referral patterns to inform growth strategies.

• Establish strong relationships with Medical Directors and key physician partners to support referral development.

• Represent the organization at community events, healthcare networking opportunities, and industry meetings.

Admissions & Referral Management

• Oversee and support the referral-to-admission process to ensure timely response and efficient patient placement.

• Collaborate with Admissions Directors and facility teams to ensure rapid referral response and conversion to admissions.

• Evaluate potential residents for clinical appropriateness and placement within facilities.

• Ensure proper documentation, insurance verification, and authorization processes are completed efficiently.

• Maintain visibility on all referral activity and admission status across the region.

• Identify and remove barriers to admissions and work with facility leadership to resolve challenges.

Team Leadership & Collaboration

• Provide guidance, training, and support to facility admissions and marketing teams.

• Assist with hiring, onboarding, and performance development of business development and admissions staff.

• Work collaboratively with Administrators, Operations leadership, and Corporate Business Development to achieve regional goals.

• Support facility-level sales and marketing initiatives.

Data, Reporting & Strategy

• Track and analyze census, referral activity, payer mix, and conversion metrics.

• Develop and implement quarterly marketing and business development plans.

• Maintain accurate referral tracking and provide regular reporting on sales activity, trends, and outcomes.

• Use data insights to identify opportunities for growth and improvement in admissions processes.

Qualifications

• Bachelor’s degree preferred (Healthcare Administration, Business, or related field)

• 5+ years of healthcare sales, admissions, or business development experience (post-acute, skilled nursing, or hospital preferred)

• Previous experience working with hospital discharge planners, case managers, and referral networks

• Knowledge of Medicare, Medicaid, managed care, and insurance authorization processes

• Licensed Nurse (RN/LPN) preferred but not required

• Strong relationship-building and communication skills

• Proven ability to drive census growth and develop referral networks

• Strong organizational and analytical skills

• Valid driver’s license and reliable transportation

• Ability to travel within the assigned region

What We Offer

• Competitive salary with performance incentives

• Comprehensive benefits package

• Professional growth and leadership opportunities

• Supportive and collaborative healthcare leadership team

• Opportunity to make a meaningful impact in post-acute patient care transitions