Regional Branch Manager, SM

MBG Louisiana; San Marcos (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Morales Beverage Group seeks a Regional Branch Manager to lead the sales organization, shape the growth strategy, and drive revenue across channels. You will mentor the sales team, collaborate with executive leadership, and align go-to-market efforts with overall business goals.

The role requires a seasoned leader with a track record of building high-performance teams, managing partnerships, and delivering customer-focused results in a dynamic beverage environment.

Qualifications

• Must have a proven track record leading sales teams and delivering revenue growth.
• Experience building and executing scalable sales strategies across multiple channels.
• Strong leadership, coaching, and performance-management capabilities.

Responsibilities

• Develop and implement a comprehensive sales strategy aligned with growth objectives.
• Identify new market opportunities and drive expansion into new verticals/geographies.
• Monitor market trends and competitors to adjust strategies as needed.

Skills

Sales leadership

Team development

Strategic planning

Relationship management

Cross-functional collaboration

CRM proficiency

Communication skills

Education

Bachelor's degree

Tools

CRM software

MS Office

Excel

Job description

JOB DESCRIPTION

Reporting to the Vice President of Sales, the Regional Branch Manager is a key leadership role responsible for driving the overall division’s sales strategy by leading the sales team and delivering revenue growth. This role requires a seasoned sales leader with a proven track record of building and managing high-performance sales organizations. The Regional Sales Manager will collaborate closely with the executive team to set and achieve ambitious sales targets and ensure alignment with the company’s broader goals.

MORALES BEVERAGE GROUP VALUES

• All-In: Being Accountable; If it’s to be, it’s up to me.


• People: Growing and building partnerships within a family dynamic.


• Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES

Sales Strategy Development & Execution

• Develop and implement a comprehensive sales strategy aligned with the company’s growth objectives.


• Identify new market opportunities and drive expansion into new verticals or geographies.


• Monitor market trends, competitors, and customer needs to adjust strategies as needed.

Team Leadership & Development

• Lead, mentor, and develop a high-performing sales team, including setting clear goals, providing regular feedback, and fostering a culture of accountability.


• Oversee the recruitment, training, and performance management of sales staff.


• Foster a collaborative environment that encourages teamwork and innovation.

Revenue Growth

• Drive the achievement of sales targets and revenue goals across all channels.


• Establish metrics for tracking sales performance and ensure consistent reporting to the executive team.


• Identify and pursue strategic partnerships, key accounts, and high-potential opportunities.

Client Relationship Management

• Build and maintain strong relationships with key clients, partners, and stakeholders.


• Ensure exceptional customer experience and satisfaction by aligning sales efforts with customer needs.


• Act as a senior point of contact for major clients and manage escalations when necessary.

Collaboration & Cross-Functional Alignment

• Work closely with other departments (e.g., marketing, product development, operations) to ensure alignment and execution of sales initiatives.


• Participate in executive-level discussions and contribute to the overall business strategy.


• Collaborate with the marketing team to develop and execute demand generation programs that support the sales strategy.

Financial Management

• Manage the sales budget, ensuring efficient allocation of resources to maximize return on investment.


• Prepare regular sales forecasts, reports, and presentations for the executive team and board of directors.


• Analyze sales data to identify trends, areas for improvement, and opportunities for growth.

Compliance & Risk Management

• Ensure that all sales activities comply with industry regulations and company policies.


• Implement risk management strategies to mitigate potential business risks related to sales.

BEHAVIOR & COMMUNICATION EXPECTATIONS

• Collaborate with peers to strategize on issues that disrupt goal achievement


• A high level of professionalism and confidentiality is crucial to this role


• Establish and maintain effective working relationships with staff and department leaders with the purpose of:


• 
  
  
  
  • Being approachable at all times
  
  
  • Being known as a trusted resource for knowledge and guidance
  
  
  
  


• Desire to deliver excellence – Always looking for the very best product in what we do


• Living Above the Line – Exhibiting ownership, accountability and responsibility


• Engaged – Ensuring we all care about MBG and the work we do, from the top - down


• Responsive – We do what we say in a timely manner


• Respected – As professionals, we are known for accuracy in all we say and do


• Confident – Trust in our ability to be successful and make good decisions

COMPETENCIES

• Customer Focus : Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.


• Business Acumen : Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.


• Strategic Agility : Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.


• Influence and Persuasion : Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires actionacross different levels of the organization.


• Results Orientation : Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.

QUALIFICATIONS

• 21 years or older


• Knowledge of the industry preferred


• Proven track record in achieving sales goals and executing market programs that support corporate initiatives


• Proven track record of driving revenue growth and leading large, high-performance sales teams


• Strong understanding of sales methodologies, CRM systems, and performance metrics


• Exceptional leadership, communication, and interpersonal skills


• Ability to think strategically and execute tactically in a fast-paced environment


• Experience in the beverage distribution, import/export industry is a plus


• Strong PC application skills in Microsoft Office Suite


• Ability to manage multiple projects effectively and professionally


• Strong organizational and project management skills


• The ability to interact across teams in a fast-paced environment


• Financial understanding and acumen


• Must be proactive, resourceful, and efficient


• Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained


• Driving record must be within MVR policy guidelines throughout employment


• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage


• Must be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug-Free Workplace: The Company is committed to maintaining a safe, healthy, and productive work environment. Employees are expected to report to work free from the effects of illegal drugs, alcohol, marijuana/THC, or any substance that may impair their ability to perform their job safely and effectively. Employment may be contingent upon successfully passing applicable drug and alcohol screenings, and employees may be subject to testing as permitted by company policy and applicable law.

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.