Sales Representative, On-Premise (Dallas, Plano, McKinney)

Mexcor; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Morales Beverage Group seeks an On-Premise Sales Representative to drive distribution and volume growth across bars, restaurants, hotels, and entertainment venues in Dallas and surrounding areas. You will develop new accounts, strengthen existing relationships, and ensure high satisfaction for long-term partnerships.

The role focuses on engaging on-premise decision-makers, executing brand standards, promotions, and staff training to support sales objectives.

Qualifications

• 21 years or older.
• High School Diploma or GED required.
• Strong Spirits knowledge preferred.
• 2+ years of beverage alcohol sales experience (On-Premise preferred).
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Excellent communication skills and the ability to interact across teams in a fast-paced environment.
• Must be proactive, resourceful, and efficient.
• This position requires attendance at local meetings, local travel and occasional out-of-town travel.
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment.

Responsibilities

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.
• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Skills

Strong Spirits knowledge

Excellent communication skills

Education

High School Diploma or GED

Tools

Microsoft Office Suite

Job description

About this position

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Morales Beverage Group seeks aSales Representative, On-Premisefor Dallas, Plano, McKinney and the surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

JOB DESCRIPTION

Reporting to the Area Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

MORALES BEVERAGE GROUP VALUES

• All-In: Being Accountable; If it’s to be, it’s up to me.


• People: Growing and building partnerships within a family dynamic.


• Future Thinking: Innovative and disruptive in our approach.

DUTIES AND RESPONSIBILITIES

1. Account Management

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.


• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.


• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.


• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.


• Ensure proper pricing, distribution, and inventory levels across assigned accounts.


• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.


• Travel daily within the assigned territory to support account needs and sales objectives.

2. Sales Execution

• Meet or exceed monthly, quarterly, and annual sales goals.


• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.


• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.


• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

3. Brand Building & Activation

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.


• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.


• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.


• Ensure point-of-sale materials and brand standards are properly executed.


• Serve as a brand ambassador for assigned portfolios within the on-premise market.

4. Reporting & Administration

• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.


• Accurately enter orders, account activity, and notes into the CRM system.


• Track incentives, performance metrics, and program execution.


• Maintain compliance with company policies and all applicable Texas alcohol regulations.


• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

BEHAVIOR AND COMMUNICATION EXPECTATIONS

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.


• A high level of professionalism and confidentiality is crucial to this role.


• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of: Being approachable at all times; Being known as a trusted resource for knowledge and guidance; Desire to deliver excellence – Always looking for the very best product in what we do; Living Above the Line – Exhibiting ownership, accountability and responsibility; Engaged – Ensuring we all care about MBG and the work we do, from the top - down; Responsive – We do what we say in a timely manner; Respected – As professionals, we are known for accuracy in all we say and do; Confident – Trust in our ability to be successful and make good decisions.

COMPETENCIES

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.


• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.


• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.


• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.


• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

PHYSICAL REQUIREMENTS

Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device.

Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.

Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.

Requires driving daily to and from customer accounts within assigned territories.

QUALIFICATIONS

• 21 years or older, High School Diploma or GED


• Strong Spirits knowledge preferred


• 2+ years of beverage alcohol sales experience (On-Premise preferred)


• Proven track record in achieving sales goals and executing market programs that support corporate initiatives


• Strong PC application skills in Microsoft Office Suite


• Ability to manage multiple projects effectively and professionally


• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships


• Must be proactive, resourceful, and efficient


• This position requires attendance at local meetings, local travel and occasional out-of-town travel


• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment


• Ensure reliable, insured transportation, in accordance with company policy


• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage


• Must be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug-Free Workplace: The Company is committed to maintaining a safe, healthy, and productive work environment. Employees are expected to report to work free from the effects of illegal drugs, alcohol, marijuana/THC, or any substance that may impair their ability to perform their job safely and effectively. Employment may be contingent upon successfully passing applicable drug and alcohol screenings, and employees may be subject to testing as permitted by company policy and applicable law.

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.