Regional Automotive MCU Product Strategy Lead

Infineon Technologies AG; Livonia (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Infineon Technologies AG is seeking a regional marketing leader for its automotive microcontroller product line in the Americas. You will own and execute the regional marketing strategy, coordinate initiatives across product lines, sales, and field engineers, and drive adoption by showcasing Infineon microcontroller value in customer system solutions.

You will analyze markets, gather customer insights, and support future product roadmaps while presenting growth opportunities to executives.

Qualifications

• 3–5 years of product management/marketing, business development, or sales.
• Understanding of automotive microcontroller products and applications.
• Knowledgeable about semiconductor supply chain and manufacturing process.
• Strong presentation and interpersonal skills to interface with customers, and with Infineon Sales and product lines.
• Self-motivated to learn and to use AI/digital tools and processes to scale results.

Responsibilities

• Develop, own, and execute the regional marketing strategy for Infineon’s automotive microcontroller product line in the Americas.
• Define, deploy, and coordinate regional strategy execution with focus on key applications and customers.
• Gather, analyze, and provide regional market and customer product requirement insights for future product development.
• Lead market analysis, market model development, and product gap analysis.
• Drive and present the opportunity pipeline to Infineon executives.

Skills

Marketing strategy

Market analysis

Executive presentation

Customer insights

Strategic thinking

Collaboration with sales

AI/digital tools

Education

Bachelor’s or Master’s in Electrical/Computer Engineering

Job description

Infineon Technologies AG is seeking a regional marketing leader for its automotive microcontroller product line in the Americas. You will own and execute the regional marketing strategy, coordinate initiatives across product lines, sales, and field engineers, and drive adoption by showcasing Infineon microcontroller value in customer system solutions.

You will analyze markets, gather customer insights, and support future product roadmaps while presenting growth opportunities to executives.