Regional Automotive Marketing Director

PureCars; Houston (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

PureCars seeks a full-service Account Director to own the agency relationship with a regional portfolio of automotive dealerships. You will translate strategic goals into store-specific plans and ensure cross-discipline delivery across traditional and digital channels.

You will partner with GM-level stakeholders, drive integrated campaigns, manage budgets, and ensure compliance with automotive advertising guidelines. Regular travel within the region is required.

Qualifications

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 7+ years in advertising agency client services, including 3+ years leading accounts.
• Automotive retail or dealer group experience working with GMs or dealer principals.
• Hands-on experience across traditional and digital media with integrated planning ability.
• Experience managing multi-location or multi-client books of business.
• Proven ability to build trusted relationships with senior business owners and influence decisions.
• Working knowledge of media math, budgets, and performance reporting.
• Ability to travel monthly within the assigned region, including overnight travel.

Responsibilities

• Serve as the primary agency contact for 15-20 dealership GMs, owning every agency interaction with each store.
• Understand each store's business goals, inventory, market share, and manufacturer programs; act as trusted partner to the GM.
• Represent and align store plans with enterprise marketing leadership and group priorities.
• Develop integrated store-specific annual, quarterly, and monthly advertising plans across Traditional, Digital, Creative, Market & Audience Insights, Social, CRM/Direct, and Web.
• Turn GM goals into cohesive recommendations across channels rather than siloed updates.
• Collaborate with Media on broadcast, streaming/CTV, radio, print, OOH, and Direct Mail; with Digital on search, social, programmatic, video, and vehicle listings.
• Review media plans, flowcharts, and buy summaries; explain reach, frequency, and coverage in business terms.
• Brief Creative with strategic briefs; contribute concepts, offers, and messaging; sign off on work before vendors.
• Use research and audience data to shape store strategy and communicate insights to GMs to drive decisions.
• Review performance reporting; link agency activity to leads, traffic, units sold, and service ROs; recommend optimizations.
• Identify growth opportunities, including new services, conquest markets, and model-launch moments.
• Oversee each store's advertising budget and co-op funds; approve client draft invoices for media and production.
• Ensure compliance with automotive advertising laws and manufacturer guidelines across brands.
• Oversee website content, specials, and inventory merchandising for accuracy and compliance.
• Coordinate between GM and Media, Digital, Creative, Insights, Production, and Accounting teams; manage timelines and reports.
• Communicate account status and risks to agency leadership; contribute to process and growth within Group 1.

Skills

Client relationship management

Strategic planning

Media strategy

Budgeting & reporting

Travel readiness

Education

Bachelor's degree in advertising, marketing, communications, business, or a related field

Job description

PureCars seeks a full-service Account Director to own the agency relationship with a regional portfolio of automotive dealerships. You will translate strategic goals into store-specific plans and ensure cross-discipline delivery across traditional and digital channels.

You will partner with GM-level stakeholders, drive integrated campaigns, manage budgets, and ensure compliance with automotive advertising guidelines. Regular travel within the region is required.