Regional Automotive Marketing Director

Publicis Groupe; Alpharetta (GA); Hybrid; USD 97,000 - 133,000; Full time

Job summary

Martin Retail Group in the United States seeks an Account Director to support Local Buick and GMC Marketing Association advertising in key markets within the Region. You will be the primary client contact with Dealer Advisory Boards and regional teams, and partner with national brand teams on all communications.

The role requires 5+ years agency account management at director level, strong presentation skills, and a solid understanding of retail advertising and Go-To-Market implementation.

Qualifications

• 5+ years agency account management experience at the Account Director level or similar.
• Proficiency in Microsoft Office Suite.
• Excellent public speaking abilities; this position will lead client presentations on a monthly basis.
• Automotive advertising experience is a plus, but not required.
• Strong understanding of retail advertising and Go-To-Market implementation is preferred.

Responsibilities

• Supervise day-to-day implementation of Local Market Advertising (LMAs): Budgets, Media Plans & Buys, Creative, and Traffic.
• Work closely with all agency departments (creative director and teams; planner and media team) to develop strategy, creative and media plans/budgets.
• Present and communicate regional/local marketing needs and opportunities to Dealer Advisory Boards; research & provide follow up results to show that client objectives are achieved.
• Assist in Regional business including the preparation of client presentation materials, strategy implementation, and acting as a point of contact for executive client deliverables.
• Work with the assigned Account Coordinator and/or Account Executive in assisting you in all aspects of your job: Will provide performance feedback, career development, and training as needed.
• Orchestrate integration of all marketing and communication disciplines.
• Represent client with vendors and at marketing events, etc., relaying information back to agency team.

Skills

Public speaking

Relationship building

Project management

Leadership

Creativity

Tools

Microsoft Office Suite

Job description

Company description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Overview

The Account Director will support Local Buick and GMC Marketing Association advertising activity in key markets within the Region. Primary client contact with Dealer Advisory Boards and regional clients (Zone Manager, District Sales Managers, Regional Director, Regional Brand Marketing Managers). The Account Director will also partner with national brand teams in the stewardship of the Buick and GMC brands throughout all communications and should become an expert in each local market and its challenges/opportunities.

Responsibilities

• Supervise day-to-day implementation of Local Market Advertising (LMAs):
  • Budgets, Media Plans & Buys, Creative, and Traffic
• Work closely with all agency departments (creative director and teams; planner and media team) to develop strategy, creative and media plans/budgets
• Present and communicate regional/local marketing needs and opportunities to Dealer Advisory Boards
  • Research & provide follow up results to show that client objectives are achieved
• Assist in Regional business including the preparation of client presentation materials, strategy implementation, and acting as a point of contact for executive client deliverables
• Work with the assigned Account Coordinator and/or Account Executive in assisting you in all aspects of your job
  • Will provide performance feedback, career development, and training as needed
• Orchestrate integration of all marketing and communication disciplines
• Represent client with vendors and at marketing events, etc., relaying information back to agency team

Clients:

Clients include Local Marketing Association dealers, General Motors Zone Managers, General Motors District Sales Managers and General Motors Regional Directors.

Travel:

Light to medium travel, possibly 3-6 days per month within the region (Up to 15%). Travel will likely include both day and overnight trips and will vary by month based on client needs.

Qualifications

Required Experience:

• 5+ years agency account management experience at the Account Director level or similar
• Proficiency in Microsoft Office Suite
• Excellent public speaking abilities; this position will lead client presentations on a monthly basis.

Preferred Experience:

• Automotive advertising experience is a plus, but not required.
• Strong understanding of retail advertising and Go-To-Market implementation is preferred

Skills:

• Self-Starter: Ability to take initiative with attention to detail and work with minimum supervision
• Proven relationship-building and communication skills
• Appreciation for and desire to work with dealer groups on a daily basis
• Good project manager who also possesses strategic big picture thinking skills
• Strong leadership skills and willingness to support team members in their career development
• Creativity, confidence, and passion for the automotive/advertising industries and a will to succeed!

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-MM5

Compensation Range: USD $97,375.00 - USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2026.