Regional Account Manager, Non-Commercial

Redbull; San Francisco (CA); On-site; USD 92,000 - 138,000; Full time

Job summary

Red Bull in San Francisco is seeking a seasoned sales leader to manage regional market strategies, deliver volume objectives, and ensure US standards are applied across channels.

You will build local relationships with national accounts, develop annual promotion plans, manage budgets, and drive data-driven reviews to optimize promotions and displays.

Qualifications

• Minimum 5 years Sales and Key Account experience.
• Experience with Food Management Companies preferred.
• Proven ability to implement regional programs across non-commercial segments.
• Deep knowledge of FMCG and Broadline industries; DSD experience a plus.
• Excellent communication and collaboration, with strong data-driven decision making.

Responsibilities

• Manage regional market to deliver volume objectives in line with Red Bull standards.
• Develop annual promotion schedule aligned with HQ goals.
• Cultivate relationships with Foodservice teams, BU, and distributors.
• Establish tools and reviews to ensure consistent data sharing with DP partners.
• Lead quarterly business reviews and ROI analyses.
• Provide insights from data to influence promotions, pricing, and displays.

Skills

Sales experience

Key account management

FMCG knowledge

Analytical skills

Effective communication

Negotiation skills

Independence / self-motivation

Excel

PowerPoint

English fluency

Education

Bachelor's Degree

Tools

Microsoft Excel

PowerPoint

Job description

MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVES

Distribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix.

Promotion: Develops annual promotion schedule in accordance with non-commercial HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displays.

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines.

Initiate and cultivate Red Bull Foodservice Team, BU and DP relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.

MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS

Establishes 'Wiring Model' that ensures communication with all regional customer decision makers and execution to unit level.

Routinely engages in activities to build relationships and 'wire' at the national/division/regional level at assigned customers.

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units.

BUDGETS/ANNUAL PLANNING

Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility.

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.

Manages T&E spending to assigned budget.

BUSINESS ANALYSIS & REVIEWS

Works with leadership to evaluate ROI with regards to all national/division/regional level programming & promotions.

Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness.

Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories.

Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns.

Analyzes business/customers sales to define priorities and focus for the team.

Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion, price, or display practices.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. DPs and DPMs informed of national/division/regional level programs and initiatives for their assigned chains.

Maintains open communication with relevant BU & DP personnel to ensure effective program implementation.

Communicates regularly and works effectively with the BU/HQ teams.

Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling story.

Communicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.

• Minimum 5 years Sales and Key Account experience with a strong track record of success.
• Experience managing Food Management Companies preferred.
• Demonstrated success implementing regional programs across multiple non-commercial segments.
• In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry, DSD experience a plus.
• Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen).
• Excellent communication, active listening, & collaboration skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset, ability to digest feedback and quickly into action.
• Self-motivated and able to work independently.
• Must be extremely proficient in Microsoft Excel and PowerPoint.
• Bachelor's Degree required.
• Must be fluent in English, additional language skills an advantage.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits i