Refinish Americas Business Strategy & Marketing Director

PPG Industries; United States; Vor Ort; USD 140.000 - 200.000; Vollzeit

Zusammenfassung

PPG Industries’ Refinish Americas division seeks a strategic leader to harmonize regional and global objectives through strategy, product management, marketing operations and business development. Based in Pittsburgh, the role focuses on growth initiatives, digital transformation, and data-driven decision making while coordinating with local and global leadership to deliver commercial programs.

The director will drive cross-functional programs, acquisitions consideration, and go-to-market

Qualifikationen

• Strategic planning experience aligning regional and global objectives.
• Strong leadership across cross-functional teams.
• Marketing and product experience within coatings or related industries.
• Proven ability to drive growth opportunities and market expansion.
• Experience with digital transformation and data-driven initiatives.

Aufgaben

• Lead development and execution of the Automotive Refinish strategic plan.
• Oversee strategy process, market assessments, and growth planning.
• Identify and prioritize growth opportunities across regions, channels and segments.
• Drive pricing, portfolio strategy, and product commercialization.
• Lead marketing strategy, customer engagement, and digital initiatives.

Kenntnisse

Strategic thinking

Leadership

Product management

Marketing strategy

Digital transformation

Data-driven decision making

Stakeholder collaboration

Jobbeschreibung

The Refinish Americas Business Strategy & Marketing Director combines strategic planning, product management, marketing operations, and business development to support the successful execution of regional and global objectives.

Working closely with both local and global leadership teams, this individual will lead key growth initiatives, business transformation activities and commercial programs while ensuring alignment between business strategy, customer needs and market opportunities - with a strong emphasis on digital transformation, customer engagement, business simplification and data-driven decision-making.

This position resides in Pittsburgh, Pa in our General Office, working Monday - Thursday in the office with Friday being a flex day.

Responsibilities

Strategy, Growth & Program Management

• The primary driver behind the development and execution of the Automotive Refinish strategic plan, ensuring alignment with regional and global business objectives as well as translating it into growth priorities and investment roadmaps.
• Lead the annual strategy process, including market assessments, strategic reviews, growth planning and the development of recommendations and materials for regional and executive leadership teams.
• Identify, evaluate, and prioritize growth opportunities across customers, products, segments, channels, and geographic markets - with a specific focus on Collision (premium, mid-tier/value), Allied Products, Commercial Transport (CT) and Light Industrial Coatings (LIC).
• Develop strategies to strengthen market leadership, protect core segments, and accelerate share growth in targeted markets, while leading strategic scenario planning and risk assessments to anticipate market disruptions, competitive threats, regulatory changes, and emerging technologies.
• Deliver business goals and strategic priorities in alignment with Global Marketing, Regional Leadership, and commercial teams while ensuring effective deployment of resources and alignment of regional growth initiatives.
• Lead strategic project and program management initiatives across the region, ensuring effective prioritization, governance, execution excellence, and measurable business outcomes.
• Lead strategic growth initiatives, including investments, partnerships, distribution expansion opportunities, and the development of key customer growth proposals.
• Play a key role in acquisitions and partnerships. Lead the process of regional target identification and pipeline management. Collaborate closely with the Director, Strategic Initiatives on the valuation process, development of business cases, due diligence support, and execution of approved initiatives.
• Provide expertise, strategic insight, and operational support on key regional business transformation programs, including the evaluation and redesign of go-to-market strategies, commercial models and operating approaches to improve business performance and competitiveness.

Product Management, Portfolio Strategy & Profitability

• Oversee the regional product management agenda, including segment strategy, portfolio optimization, pricing, lifecycle management and the successful commercialization of new products and technologies.
• Drive gross margin expansion through pricing excellence, mix optimization, MSO product catalog management, portfolio rationalization, and manufacturing effectiveness by product line.
• Lead portfolio strategy and MSO product catalog governance to optimize product standardization, drive technology adoption, reduce complexity, and strengthen long-term strategic customer partnerships.
• Champion business simplification and productivity initiatives through portfolio optimization, process improvement, data-driven decision making, and resource prioritization.
• Drive the innovation and new product development roadmap in partnership with Commercial, Technology and Operations teams, ensuring alignment with customer needs, market opportunities, and strategic priorities.
• Track and optimize new product sales as a key indicator of portfolio health and innovation pipeline effectiveness.

Marketing, Digital & Customer Engagement

• Lead the development and execution of the regional marketing and brand strategy, ensuring clear market positioning, differentiated value propositions and effective customer engagement across all channels.
• Define customer segmentation and value pool strategies to guide differentiated investments across MSOs, distributors, collision centers, and emerging opportunities.
• Establish and oversee the operational marketing agenda, including annual planning, campaign execution, resource allocation, performance measurement, and continuous improvement of marketing effectiveness.
• Drive digital tool adoption and customer engagement, leveraging global, regional, and local market dynamics and resources to accelerate volume growth.
• Support sales leadership, strategic distributors, and key accounts including MSOs by developing differentiated value propositions, commercial pr