Reddit Community Lead — Brand Strategy & Growth

The RealReal, Inc.; Oregon; Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Employee Stock Purchase Plan

401K with Company Match

Health benefits

Paid parental leave

Paid holidays

Flexible time off

Job summary

The RealReal, Inc. seeks a Senior Manager of Community Management to own and grow a Reddit-first brand presence. You will post, engage, and build trusted relationships with moderators while coordinating with CX and other teams to address customer issues and protect brand integrity.

You will shape governance, create educational content, monitor discussions, and drive insights that inform SEO and discovery. This is a strategic, hands-on role requiring deep Reddit fluency.

Qualifications

• 8–10 years in community management, social media, or related field; direct Reddit experience.
• Proven ability to build authentic brand presence on Reddit.
• Deep understanding of Reddit culture, norms, moderation, credibility, and brand participation.
• Exceptional writing and communication skills.
• Strong judgment to act independently in fast moving environments.
• Experience briefing creatives or subject matter experts on content.

Responsibilities

• Develop and execute Reddit-first community strategy, including communities, participation model, governance, and roadmap.
• Create posts, comments, and responses that are timely, useful, and appropriate.
• Build relationships with moderators and community members through non-promotional participation.
• Escalate sensitive issues with legal, authenticity, safety, media, or reputational concerns.
• Partner with CX to triage customer issues and close the public loop.
• Support evening/weekend coverage rotation for urgent conversations.
• Create Reddit-native content and briefs for educational content with experts.
• Establish tools roadmap for monitoring and listening.

Skills

Reddit expertise

Brand communications

Social media management

Written communication

Cross-functional leadership

Analytical skills

Tools

Social listening tools

Moderation tools

Workflow tools

Job description

The RealReal, Inc. seeks a Senior Manager of Community Management to own and grow a Reddit-first brand presence. You will post, engage, and build trusted relationships with moderators while coordinating with CX and other teams to address customer issues and protect brand integrity.

You will shape governance, create educational content, monitor discussions, and drive insights that inform SEO and discovery. This is a strategic, hands-on role requiring deep Reddit fluency.