Recruitment Marketing Specialist – Employer Branding (Remote)

North American Partners in Anesthesia; Melville (NY); Remote; USD 85,000 - 95,000; Full time

Job summary

A leading company in the healthcare sector seeks a Marketing Specialist to enhance their employer brand and engage potential candidates. This role involves creating tailored content, conducting market research, and fostering communication across recruitment platforms. With a focus on employer branding, the ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for the healthcare industry. A comprehensive benefits package and a competitive salary are offered.

Benefits

Generous benefits package

Paid Time Off

Health, life, vision, dental, disability, and AD&D insurance

Flexible Spending Accounts/Health Savings Accounts

401(k)

Leadership and professional development opportunities

Qualifications

• 3+ years of experience in marketing or employer branding.
• Experience in healthcare is a plus.
• Ability to create brand stories through storytelling.

Responsibilities

• Enhance NAPA's employer brand through strategic messaging.
• Develop personalized content for candidate engagement.
• Research competitor employer branding efforts.

Skills

Written and verbal communication

Project management

Adaptability

Customer service orientation

Education

Bachelor’s degree in Marketing, Communications, Human Resources, or related field

Tools

Microsoft PowerPoint

Microsoft Excel

Design tools (e.g., Canva)

Job description

Key Responsibilities

Value Proposition & Employer Brand

• Enhance and promote NAPA's employer brand through strategic messaging, content creation, and consistent communication across all recruitment touchpoints, ensuring that NAPA is recognized as an employer of choice in the anesthesia community
• Develop unique value propositions for NAPA’s partner locations, ensuring alignment with NAPA’s overarching culture and recruitment goals
  
  

Content Creation & Outreach

• Work with local clinical leadership to incorporate specific needs and details into job descriptions and outreach strategies, enhancing the relevance of communications
• Develop and refine personalized content, including call scripts, emails, SMS messages, and video content, to engage potential candidates and nurture relationships throughout the recruitment process
• Collaborate with external vendors to produce deliverables, including content creation, branding, landing pages, and campaign assets, ensuring alignment with recruitment objectives.
• Ensure that all messaging is consistent with NAPA’s employer value proposition and reflects the company’s mission and culture to internal and external audiences
  
  

Market & Competitor Research

• Research competitor employer branding efforts to understand the current talent landscape, identify emerging industry trends, and adapt NAPA’s strategy to stay ahead of the competition.
  
  

Experience

Qualification and Experience:

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field.
• 3+ years of experience in marketing, employer branding, or a related field.
• Experience in healthcare is a plus.
• Strong written and verbal communication skills.
• Ability to create brand story through story telling
• Expert in Microsoft PowerPoint, Excel and design tools such as Canva, etc.
• Excellent project management, organizational, and multitasking abilities.
• Ability to adapt to feedback and work independently in a fast-paced, remote environment.
• Customer-service-oriented, focused on delivering a positive experience for candidates and internal stakeholders.
  
  

Total Rewards

• Salary: $85,000- $95,000
• Generous benefits package, including:
• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)
• Leadership and professional development opportunities