RECEPTIONIST/DIGITAL CONTENT PRODUCER - WITN

Gray Media; Greenville (NC); On-site; USD 55,000 - 65,000; Full time

Job summary

WITN News in Eastern North Carolina is seeking a dynamic full-time Digital Content Producer to lead our digital team and advance our online presence.

You will drive digital content, collaborate with the newsroom, and handle some receptionist duties, ensuring timely, accurate reporting across web and social platforms.

Qualifications

• AP style, strong verbal and written communication.
• Ability to work under pressure with a diverse group.
• Flexibility and on-the-spot problem-solving abilities.
• 1–2 years newsroom and digital content producing experience preferred.

Responsibilities

• Writes AP-style news stories daily for web.
• Clips video from newscasts to website stories.
• Sends breaking news and trending push alerts.
• Posts engaging content on Facebook, Twitter, and Instagram.
• Creates memes, videos, and graphics for social engagement.

Skills

AP Style knowledge

Newsroom experience

Social media analytics

Deadline-driven

Education

Journalism degree preferred

Tools

Edius

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WITN

WITN News has been Your Breaking News and Weather Authority for Eastern North Carolina for 65 years. We produce 43.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We’re in the rapidly growing Greenville/New Bern/Washington DMA (100), with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.

Job Summary/Description

Eastern Carolina’s #1 news station, WITN News, is seeking a dynamic full-time Digital Content Producer. Do you want to be a leader? We’re looking for someone to help develop our digital team and take us to the next level!

This position drives our digital content. Digital platforms are a critical part of our newsroom. We want someone who thrives in a deadline-driven atmosphere and collaborates with the newsroom team as a whole. This position includes some receptionist tasks as well.

Duties/Responsibilities

• Writes AP-style news stories daily for web
• Clips video from newscasts to website stories
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Has knowledge of and uses effective SEO practices
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and make daily decisions
• Edits video using non-linear software; knowledge of Edius preferred
• Greet Guests
• Daily Program Log Reconciliation
• Performs other receptionist duties as needed

Qualifications/Requirements

• Strong verbal/written communication skills and knowledge of AP Style required
• Ability to work well under pressure and well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long- and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content producing experience preferred

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

WITN-TV/Gray Media is a drug-free company.