Real Estate Marketing Specialist

Placements24; Riverton (UT); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Diverse portfolio exposure

Creative environment

Generous leave

Retirement plan

Phone and laptop provided

Job summary

Placements24 is seeking a Real Estate Marketing Specialist for a prominent real estate group in Upington. You will develop marketing campaigns for property listings, manage digital channels, and coordinate events, blending strategic planning with hands-on execution in a hybrid setup.

The ideal candidate has 3+ years in real estate marketing, strong content creation, SEO/SEM, social media, and analytics, plus excellent communication and project management skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 3 years of experience in marketing, preferably within real estate
• Proven experience in developing and executing successful marketing campaigns across multiple channels
• Strong understanding of digital marketing tools and techniques (SEO, SEM, social media marketing, email marketing)
• Excellent content creation and copywriting skills
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing is a plus
• Strong analytical skills with the ability to interpret data and generate insights
• Excellent communication, organizational, and project management skills
• Ability to work effectively in a hybrid environment and manage multiple priorities
• Knowledge of the Northern Cape property market is advantageous

Responsibilities

• Develop and execute comprehensive marketing strategies for real estate listings and the company brand in Upington and beyond
• Manage digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising platforms
• Create engaging and high-quality marketing content, such as property descriptions, brochures, videos, and website copy
• Coordinate and execute open houses, property launch events, and other marketing activities
• Analyze marketing campaign performance, track key metrics, and provide regular reports on ROI and effectiveness
• Manage the company's social media presence, fostering community engagement and brand loyalty
• Conduct market research to identify target audiences and understand competitive landscape
• Collaborate with sales teams to ensure marketing efforts are aligned with sales objectives
• Maintain updated property listings on various online portals and the company website
• Ensure brand consistency across all marketing materials and communications

Skills

Marketing strategy

Digital marketing

SEO/SEM

Social media marketing

Content creation

Copywriting

Graphic design

Video editing

Analytics

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Adobe Creative Suite

Job description

About the Role

Our client, a prominent real estate group operating across South Africa, is seeking a creative and strategic Real Estate Marketing Specialist to join their team in Upington, Northern Cape. This role is essential for developing and implementing innovative marketing campaigns to promote property listings, enhance brand visibility, and drive sales. You will be responsible for a wide range of marketing activities, including digital marketing, content creation, social media management, and event coordination. The ideal candidate possesses a strong understanding of marketing principles, digital trends, and the real estate industry, with a passion for creating compelling campaigns. This is an excellent opportunity to contribute to the success of a dynamic company and shape its market presence in the Northern Cape region. The role involves both strategic planning and hands-on execution within a hybrid work model.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for real estate listings and the company brand in Upington and beyond.
• Manage digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising platforms.
• Create engaging and high-quality marketing content, such as property descriptions, brochures, videos, and website copy.
• Coordinate and execute open houses, property launch events, and other marketing activities.
• Analyze marketing campaign performance, track key metrics, and provide regular reports on ROI and effectiveness.
• Manage the company's social media presence, fostering community engagement and brand loyalty.
• Conduct market research to identify target audiences and understand competitive landscape.
• Collaborate with sales teams to ensure marketing efforts are aligned with sales objectives.
• Maintain updated property listings on various online portals and the company website.
• Ensure brand consistency across all marketing materials and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the real estate sector.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and techniques (SEO, SEM, social media marketing, email marketing).
• Excellent content creation and copywriting skills.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing is a plus.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication, organizational, and project management skills.
• Ability to work effectively in a hybrid environment and manage multiple priorities.
• Knowledge of the Northern Cape property market is advantageous.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Opportunities for professional development and further marketing certifications.
• Exposure to a diverse portfolio of real estate properties.
• A creative and supportive work environment.
• Generous annual leave and paid time off.
• Contribution to a retirement fund.
• Company mobile phone and laptop provided.