Real Estate Marketing Coordinator

PLACE; Eau Claire (WI); On-site; USD 26,000 - 30,000; Full time

Job summary

Dan Realty Group in Wisconsin is seeking a Marketing Coordinator to elevate our brand online and in the community. This role blends brand strategy, client experiences, and event marketing beyond social media, with hands-on field representation.

You’ll manage listings marketing, content across Instagram, Facebook, TikTok, and YouTube, and coordinate local events with a keen eye for design and brand voice consistency.

Qualifications

• 1+ years of marketing, branding, or content creation experience.
• Interest in building and growing a local brand (and expanding into new markets).
• Comfortable with face-to-face interactions and client experiences.

Responsibilities

• Support local brand growth strategies and expansion into new markets.
• Collaborate on listing marketing and participate in listing appointments when needed.
• Create high-end listing presentations and marketing collateral.
• Help build and refine marketing systems, processes, and workflows.

Skills

Branding

Marketing strategy

Event planning

Content creation

Social media

Platform management

Content marketing

Tools

Canva

Meta Ads

Video editing software

AI platforms

Automation systems

Job description

Marketing Coordinator for Dan Realty Group

Dan Realty Group is seeking a creative, proactive, and people-oriented Marketing Coordinator to help grow and elevate our brand both online and in the community. This role expands beyond just that of a social media role. While digital content is one component, this position plays a key role in brand strategy, client experience, marketing systems, and community presence. You’ll be responsible for bringing our brand to life across multiple touchpoints, from digital campaigns and listing launches to in-person events, client interactions, and agent support. This role is ideal for someone who enjoys both creative marketing work and being out in the field representing a brand.

About Dan Realty Group

As one of Wisconsin's top real estate teams, Dan Realty Group has built a strong foundation of systems, support, and success for both clients and agents. Our culture is rooted in positivity, collaboration, generosity, and innovation. We’re looking for a marketing pro to help us take it to the next level. We provide the tools, training, and resources you need to succeed, along with the opportunity to make a real impact on a growing brand.

What You’re Great At:

You have a talent for being a true brand ambassador, turning strategy into genuine connection. You know how to appeal to our audience and build out strategic marketing systems, all while staying relatable and unmistakably us. You are confident in building a sense of community through strong event planning with a keen eye for design. You track what's working, adjust with intention, and know how to bring out the best of every platform while keeping our brand voice consistent and engaging.

What You’ll Do:

Brand Growth & Marketing Strategy

• Support the development and execution of local brand growth strategies, including expansion into new markets
• Collaborate on listing marketing strategies, including participating in listing appointments when needed
• Assist in creating high-end listing presentations and marketing collateral
• Help build and refine marketing systems (seller/client portals, processes, and workflows)

Digital Marketing & Content (One Piece of the Role)

• Manage and grow the team’s presence across key platforms (Instagram, Facebook, TikTok, YouTube)
• Create and publish content including video, graphics, and blog posts
• Maintain brand consistency across all digital channels

Client Experience & Community Presence

• Represent Dan Realty Group at networking events, community events, and industry functions
• Help enhance the client experience through thoughtful marketing touchpoints
• Build relationships in the community to strengthen brand awareness

Listing & Event Marketing Execution

• Market new listings with cohesive, high-quality campaigns
• Assist in staging marketing strategy and visual presentation of listings
• Design and coordinate event booths, sponsorship events, and home show setups
• Support client appreciation events and other brand initiatives

Systems, Tools & Operations

• Utilize tools like Canva, AI platforms, and automation systems to increase efficiency
• Help develop scalable marketing processes and systems
• Track performance and provide reporting with actionable insights
• Support agents with personal branding and marketing strategies
• Provide guidance and ideas to help agents grow their presence and business
• Contribute to a collaborative, team-first environment

What Success Looks Like

• A strong, recognizable brand presence both online and in the local community
• High-quality, consistent marketing across listings, events, and digital platforms
• Improved client experience through thoughtful, well-executed marketing
• Scalable systems that support growth and efficiency
• Measurable growth in engagement, brand awareness, and lead generation

What We’re Looking For

• 1+ years of experience in marketing, branding, or content creation
• A strong interest in building and growing a local brand (and expanding into new markets)
• Someone who enjoys face-to-face interaction and creating exceptional client experiences
• An interest in helping us design our website flow for lead optimization.
• Comfortable balancing creative work, strategy, and execution
• Strong organizational and project management skills
• Experience with tools like Canva, Meta Ads, video editing software, and marketing platforms
• A proactive, self-starter who takes initiative and brings new ideas
• Comfortable working both in-office and out in the field
• Real estate experience is a plus, but not required

Other Details

• Compensation: $19-22/hour (based on experience)
• Schedule: Full-time, in-office with frequent field work and event participation
• Environment: Fast-paced, collaborative, and growth-focused