Ralph Lauren Senior Digital Designer, Luxury Brands

BoF Careers; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Ralph Lauren Corporation is seeking a seasoned Digital Designer to collaborate with our global design team and content partners, shaping premium digital experiences across our Luxury brands.

You will lead UI/UX work, prototype with Figma, and apply AI-enhanced workflows to elevate storytelling and commerce, while maintaining brand identity and accessibility. This role requires 5+ years of experience and a strong portfolio of responsive web work.

Qualifications

• Bachelor's degree in Graphic Design or a related field.
• 5+ years of digital design experience.
• Advanced design and prototyping with Figma.
• Develop wireframes, user flows, and interactive prototypes.
• Understanding of AI workflows and prompts.
• Knowledge of CSS, HTML and responsive design.
• Strong visual storytelling, typography and layout skills.
• Familiarity with image optimization and cross-browser compatibility.

Responsibilities

• Create best-in-class consumer experiences for Ralph Lauren Luxury brands.
• Collaborate with internal Design and Marketing to bring campaigns to life with storytelling and commerce.
• Lead and develop creative solutions while preserving brand identity.
• Partner with UX/UI designers and developers on site features.
• Proactively use design, UX and prototyping to communicate brand experiences.
• Curate images and craft visual storytelling through typography and layout.
• Attend meetings and track next steps for projects.
• Present creative work to stakeholders and teams.

Skills

Digital design experience

Figma

AI literacy

CSS/HTML

Adobe Creative Suite

Prototyping

Image curation

Typography

Education

Bachelor's Degree in Graphic Design or related field

Tools

Figma

Adobe Creative Suite

Video editing

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position will work collaboratively with our global design team and content marketing partners to create high-quality digital experiences that blend brand elevated storytelling content with commerce for the family of Ralph Lauren Luxury brands including Collection, Purple Label and Home.

Essential Duties & Responsibilities

• Create a best in class consumer experience and meet the needs for the family of Ralph Lauren Luxury brands
• Collaborate with internal Design and Marketing counterparts in bringing to life seasonal campaigns, which fuse elevated storytelling with best in class digital commerce
• Lead, develop, and execute smart, unexpected creative solutions as well as maintain design identity aesthetics per brand
• Partner with UX/UI Designers and Front-End Developers on new site features and enhancements
• Proactively use design, UX and prototyping to communicate new inspiring brand experiences
• Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color
• Attend meetings and track next steps/follow-ups for projects
• Work closely with, communicate and present creative with all key stakeholders and counterparts

Experience, Skills & Knowledge

• Bachelor's Degree (Graphic Design or similar preferred)
• 5+ years of digital experience
• Advanced design and prototyping skills in Figma
• Develop wireframes, user flows, and interactive prototypes to communicate concepts and validate ideas.
• AI Literacy and understanding of how LLMs and machine learning models function
• Leverage AI-powered design tools and demonstrate an understanding of AI workflows, prompt engineering, and emerging generative AI capabilities to enhance creativity and efficiency.
• Knowledge of CSS, HTML and responsive design
• Strong understanding of web standards and latest web technologies, image optimization and cross-browser compatibility
• Adobe Creative Suite knowledge
• Experience in video editing is a plus