Ralph Lauren Retail Development Brand Manager

Ralph Lauren Corporation; Texas; Remote; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren Corporation is seeking an Area Brand Manager for a remote role serving a designated group of stores. You will develop and maintain key wholesale partnerships and execute company strategies across multiple locations to optimize FOB coverage and profitability.

Responsibilities include driving sales growth, analyzing trends, and coaching teams to deliver compelling in-store presentations aligned with Ralph Lauren guidelines.

Qualifications

• Ability to articulate vision and inspire colleagues.
• Develop influential relationships across teams and external partners.
• Strong business acumen with numbers-driven mindset.
• Motivated, independent self-starter with a professional attitude.
• Basic computer skills and photography experience.
• Physical requirement: ability to lift 50 pounds.

Responsibilities

• Understand business performance including volume, best sellers, and in-season trends.
• Send bi-weekly recaps on sales trends and margins.
• Share learnings with account partners and leadership.
• Review business with store teams to identify opportunities.
• Build and maintain strong retailer partnerships and relationships.
• Execute strategies to drive sales growth and profitability.
• Walk stores to assess merchandising and maintain stockrooms.
• Lead product training to improve selling and customer focus.
• Demonstrate selling techniques and empower the team.

Skills

Articulate vision

Relationship building

Strong business acumen

Numbers driven

Independent self-starter

Basic computer skills

Photography skills

Ability to lift 50 pounds

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores. They will be focus ondeveloping relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coveragein multiple stores within a geographic area.

Please note this is a Remote Position.

Essential Duties & Responsibilities

Business Acumen/Communication

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.

In-Store Presentation

• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner.
• Ensure the store team maintains an organized stockroom for easy product replenishment.

Coaching / Training

• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.

Experience, Skills & Knowledge

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds