Area Brand Manager

Brobston Group; Dallas (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren Corporation is seeking an Area Brand Manager to serve as the primary liaison for Ralph Lauren family brands across assigned stores. This remote role focuses on developing partnerships with wholesale partners, executing company strategies, and ensuring FOB coverage across multiple stores within a geographic area.

The position emphasizes relationship building, market analysis, and leadership to drive sales growth while maintaining Ralph Lauren's brand standards.

Qualifications

• Ability to articulate vision to inspire others
• Develop influential relationships across teams and functions
• Strong business acumen; numbers driven
• Motivated, independent self-starter with professional attitude
• Basic computer knowledge and photography skills
• Ability to lift 50 pounds

Responsibilities

• Understand business state: annual volume, best sellers, in-season trends
• Send bi-weekly business recaps: sales trends, programs, margins
• Share learnings with account partners and leadership
• Review business with Store Management and planning teams to identify opportunities
• Build and maintain strong account partnerships and collaborate continually
• Execute leadership strategies to drive sales and profitability
• Walk stores weekly; assess and implement product and planograms
• Maintain organized stockrooms for easy replenishment
• Conduct product and selling seminars to elevate selling specialists
• Provide selling techniques to empower the team

Skills

Relationship building

Strategic mindset

Business acumen

Self-motivation

Professional communication

Photographic basics

Job description

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores. They will be focus ondeveloping relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coveragein multiple stores within a geographic area. *Please note this is a Remote Position*

ESSENTIAL DUTIES & RESPONSIBILITIES

Business Acumen/Communication:

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.

In-Store Presentation:

• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner .
• Ensure the store team maintains an organized stockroom for easy product replenishment.

Coaching / Training:

• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.

EXPERIENCE, SKILLS & KNOWLEDGE

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.