Area Brand Manager LUX - West Coast

Ralph Lauren; Beverly Hills (CA); Remote; USD 63,000 - 80,000; Full time

Benefits offered by this job

Benefits package

Hybrid work

Incentive compensation

Learning opportunities

Above-market PTO

Job summary

Ralph Lauren Corporation is seeking an Area Brand Manager for the West Coast, a remote role based in Los Angeles, CA. You will develop wholesale partner relationships, manage FOB coverage across multiple stores, and drive sales growth in alignment with company strategies.

Responsibilities include weekly business assessments, in-store execution, and coaching Selling Specialists to uphold Ralph Lauren standards while maximizing profitability.

Qualifications

• Ability to articulate vision to inspire others.
• Develop influential and collaborative relationships across teams and functions.
• Strong business acumen; numbers driven.
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds.

Responsibilities

• Develop relationships with wholesale partners to execute company strategies.
• Manage FOB coverage in multiple stores on the West Coast.
• Provide bi-weekly business recaps covering sales trends and programs.
• Coach and train Selling Specialists to improve regular priced selling.
• Maintain in-store presentation and stockroom organization.
• Drive sales growth and profitability per leadership directions.

Skills

Business acumen

Relationship building

Communication

Self-starter

Photography basics

Physical strength

Job description

Pay Range: The pay range for this job is $62500 - $80000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores on the West Coast. They will be focus ondeveloping relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coveragein multiple stores within a geographic area. *Please note this is a Remote Position based in Los Angeles, CA*

ESSENTIAL DUTIES & RESPONSIBILITIES

Business Acumen/Communication:

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.

In-Store Presentation:

• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner .
• Ensure the store team maintains an organized stockroom for easy product replenishment.

Coaching / Training:

• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.

EXPERIENCE, SKILLS & KNOWLEDGE

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.