R1 Integrated Marketing Specialist

TV One; Atlanta (GA); On-site; USD 40,000 - 60,000; Full time

Job summary

TV One is seeking an Integrated Marketing Specialist in Atlanta to drive B2B sales and oversee client campaigns across broadcast, digital, and events. You will identify client needs and match them with optimal distribution channels while building long-term relationships.

The role emphasizes hunting for new opportunities, maintaining client satisfaction, and collaborating with sales teams to achieve targets.

Qualifications

• 3–5 years of B2B sales experience, preferably in media.
• Proven ability to manage large accounts and develop new opportunities.
• Legal right to work in the United States and ability to pass a background check.

Responsibilities

• Manage business-to-business sales and large/small accounts.
• Prospect and develop new sales opportunities.
• Create client-focused sales plans to meet/exceed goals.

Skills

B2B sales

Relationship building

Client management

Advertising campaigns

Communication skills

Presentations

CRM software

MS Office

Digital media sales

Background check compliance

US work authorization

Tools

CRM systems

Job description

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R1 Integrated Marketing Specialist

Full Time Atlanta, GA, US

Salary Range: $40,000.00 To $60,000.00 Annually

Job Position: Integrated Marketing Specialist

Reports to: Director of Sales

FLSA: Exempt (OSS)

Status: Full-time

Work Location: Atlanta, GA

Our Integrated Marketing Specialists are experts in identifying the needs of our clients and matching them with the perfect distribution channel, including broadcast, digital, and special event platforms.

OVERVIEW:

The Urban One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are a media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. At Urban One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

ESSENTIAL RESPONSIBILITIES:

• Business-to-business sales and superior management of both large and small accounts
• Prospecting, cold calling, and development of new sales opportunities (Hunting skills required!)
• Creation of client-focused sales plans to meet/exceed goals, and ensure client needs are met
• Participation in team/market efforts, meetings, and events
• Cross-departmental responsibilities to ensure the client’s needs are fully met beyond the sale.
• Assisting with collection efforts from clients
• Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development

KNOWLEDGE/SKILLS/ABILITIES:

• Highly motivated and creative individualwho is looking for ways to innovate
• Committed to building and developing new relationships, including essential networking opportunities.
• Maintaining and building strong relationships with new and existing clients
• Ability to diagnose and recommend advertising campaigns based on client needs
• Professional demeanor, excellent verbal and written communication, and customer service skills
• Successful track record working with major accounts
• Digital and other media sales are a strong plus
• Proficiency in MS Office Suite, and the ability to easily learn industry-specific software required
• Dedication to CRM entry on a daily basis
• Strong written and verbal communication skills (including presentation skills)
• Submit to a criminal background check
• Legal right to work in the United States

EDUCATION and/or EXPERIENCE

3-5 years of business-to-business sales experience, with experience in media preferred.