Pursuit Strategist

WithumSmith+Brown PC; Princeton (NJ); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Bonus program

Competitive benefits

Job summary

WithumSmith+Brown PC is seeking a proposal writer to research and draft standard and customized proposals, manage pursuit documents, and coordinate content across subject-matter experts. You will ensure CRM data accuracy and align materials with win themes and brand standards.

The role requires 2–4 years of related experience, a Bachelor's degree in a related field, and strong writing and organizational skills. A firm with strong growth and collaboration awaits.

Qualifications

• Bachelor's degree in English, Communications, Marketing, Business Administration, or related fields.
• 2-4 years of experience in proposal writing, pursuit support, marketing communications or related role.
• Familiarity with APMP, Shipley or other proposal best practices is a plus.
• Experience in marketing, proposal writing or related field preferred.
• Experience with not-for-profit, education, healthcare, government or mission-driven orgs is highly preferred.
• Strong proficiency with Microsoft Office, especially Word, Copilot and Cowork.
• Professional services firm background and proposal automation familiarity are a plus.

Responsibilities

• Researching and writing standard and customized proposals.
• Drafting pursuit documents and maintaining baseline content for future use.
• Ensuring accuracy of lead gen information in CRM related to pursuits.
• Providing strategic insight into win themes and brand consistency.
• Managing proposals as a project, coordinating stakeholders and timelines.
• Creating proposal presentations aligned with win themes for senior approvals.
• Maintaining compliance with deadlines and pursuit procedures.
• Collaborating with Creative Services and other teams for content needs.
• Organizing complex information into reader-friendly formats; using AI-assisted drafting with safeguards.
• Capturing lead details in CRM for pipeline management.

Skills

Exceptional communication skills

Strategic thinker

Analytical skills

Organizational skills

Emotional intelligence

Ability to manage multiple projects

Education

Bachelor's degree in English

Tools

QorusDocs

Loopio

Responsive

Jasper

CRM

Copilot

Cowork

Word

Job description

Job Description

Withum is a place where talent thrives - where who you are matters. It's a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that's the Power in the Plus!

Withum's brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, whose mission is to help our clients grow and thrive - to Be in a Position of Strength. But our commitment goes beyond our clients as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients and surrounding communities.

How You’ll Spend Your Time

• Researching and writing standard and customized proposals.
• Drafting pursuit documents.
• Creating and maintaining baseline content for use in future pursuit documents through proposal automation software.
• Supporting and ensuring accuracy of lead gen information in CRM as it relates to the pursuit process and individual proposals.
• Providing strategic insight into win themes and brand consistency throughout the proposal process.
• Working as a project manager of assigned proposals and coordinating and executing proposal content development from subject matter experts.
• Creating proposal presentations mirroring proposal win themes for opportunities that require additional buy-in from management.
• Maintaining compliance and adherence to proposal document deadlines and requirements.
• Adhering to Pursuit Team procedures and standards.
• Participation in ongoing continuous improvement of the pursuit process, content creation and best practices in the process/workflow.
• Ensuring quality and consistency of the Firm's branding in related proposal materials.
• Serving as a liaison between pursuit teams, Creative Services, Firm Admin, niche coordinators and other support functions for proposal document needs.
• Organizing complex information into tables, graphics, callouts and other reader-friendly formats, working with Creative Services as needed.
• Utilizing AI-assisted drafting while validating accuracy, protecting confidential information and maintaining the Firm's voice.
• Assisting with capturing lead details in CRM for pipeline management.

The Kinds of People We Want to Talk to Have Many of The Following

• Bachelor's degree in English, Communications, Marketing, Business Administration, or related fields.
• 2-4 years of experience in proposal writing, pursuit support, marketing communications, business development or a related professional services role.
• Familiarity with APMP, Shipley or other proposal development best practices is a plus.
• Experience in marketing, proposal writing or a related field preferred.
• Experience with not-for-profit, education, healthcare, government, social services or other mission-driven organizations is highly preferred.
• Strong proficiency or familiarity with the Microsoft Office suite, specifically Word, Copilot and Cowork.
• Professional services firm background, proposal automation and content development tool familiarity (QorusDocs, Loopio, Responsive, Jasper, for example) and CRM experience preferred.
• Strategic thinker with excellent writing, organizational and analytic skills, and strong attention to detail.
• Exceptional communication skills and emotional intelligence with a demonstrated ability to work in a self-directed manner under deadlines in a dynamic work environment.
• Ability to manage and prioritize multiple ongoing projects in a rapidly growing, fast-paced, interactive, results-based team environment.

Salary

The compensation for this position ranges from $70,000-$75,000.

Benefits

In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance.

For additional information on our benefits, visit our website at https://www.withum.com/careers/.

EEO Statement

WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.

Company Culture

The Withum Way We believe that knowing who you are comes from knowing what you stand for. At Withum, we stand for doing things The Withum Way. This unique philosophy and culture, built on integrity, trust and transparency, give us the power to create immense opportunities for our clients, team members and communities.

Follow @withumcpa on Instagram for more on our team members experiencing the Withum Way. That's the Power in the Plus!

Accommodation Statement

At Withum, we will work with qualified individuals to provide reasonable accommodations in accordance with applicable laws and our commitment to an inclusive workplace.