Publishing / Offline Investment Manager

Wpp Group; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media in the United States is seeking a senior media planner/strategist to partner with Strategic Planning Groups to develop plan and buy recommendations. Lead junior staff in negotiations and oversee offline and print campaigns.

Knowledge of luxury fashion, jewelry and timepieces is preferred; a specialization in luxury fashion and beauty, along with a passion for innovative brand experiences and custom content.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 4-6 years of experience within Media with a focus on Luxury business if possible.
• Excellent analytic and quantitative skills, including proficiency in math.
• Excellent written and verbal communication skills.
• Collaborative and astute - able to build trust and respect within our network.
• Exceptional organization skills, multi-tasking capabilities and detail oriented.
• High level of comfort and proficiency in Excel, PowerPoint, and Outlook.
• High level of understanding of MediaRadar and MediaOcean/Prisma.
• Strong interest in media.

Responsibilities

• Serve as the primary contact for the Strategic Planning Group and other partners during development.
• Oversee print-plan / offline implementation and stewardship, including contracts and reports.
• Lead day-to-day campaign implementation based on client objectives and strategy.
• Monitor positioning activity and assist in makegoods negotiations.
• Oversee completion of positioning reports.
• Manage development of media company packages to maximize discounts and exposure.
• Maintain understanding of client deliverables and monitor ad positioning.
• Ensure post-buy analyses are completed and client rebates are generated.

Skills

Analytical skills

Communication skills

Team leadership

Negotiation

Pricing strategy

Education

Bachelor's degree in Advertising/Marketing/Business

Equivalent professional work experience

Tools

Excel

PowerPoint

Outlook

MediaRadar

MediaOcean/Prisma

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

OVERVIEW

Act as liaison with Strategic Planning Groups and other partners to identify client objectives and other account directives. Take the lead role and oversee junior staff in vendor negotiations and be responsible for creating plan/buy recommendations and presentations.

Knowledge of luxury fashion, jewelry and timepieces is preferred; a specialization in luxury fashion and beauty, along with a passion for innovative brand experiences and custom content.

Responsibilities

• Serve as the primary contact for the Strategic Planning Group and other partners during development. Create final plan recommendations covering title/partner selection, scheduling, and category and vehicle rationale
• Oversee print-plan / offline implementation and stewardship, including contracts, space reservations, positioning reports, and related paperwork. Support the Strategic Planning Group in presenting print and or publishing cross-channel opportunities to clients
• Lead day-to-day campaign implementation based on client objectives and strategy. Participate in pricing, positioning, and added-value negotiations; develop media-company packages and innovative ideas that maximize campaign effectiveness and client value
• Monitor positioning activity and assist in the negotiation of necessary makegoods
• Oversee completion of positioning reports
• Manage development of media company packages to maximize discounts, exposure and overall value to clients
• Maintain a thorough understanding of client deliverables; monitor ad positioning, assist with makegood negotiations, and oversee the completion of positioning reports
• Ensure post-buy analyses are completed, and client rebates are generated. Review Prisma estimates and buys monthly and resolve billing discrepancies promptly
• Provide support to Strategic Planning Group to help sell the use of print to clients
• Utilize proprietary WPP Media planning tools
• Manage development of innovative ideas to enhance campaign effectiveness
• Utilize WPP Media buying tools (e.g: AdMeasure, Media Radar, Vivvix, Clear Decisions, Catalyst)
• Ensure that junior staff is effectively performing assigned implementation tasks
• Maintain working knowledge of all client deliverables
• Ensure that estimates are reviewed monthly, and that billing discrepancies are handled in a timely manner
• Evaluate new and existing media opportunities for clients
• Maintain strong working relationships with both internal and external partners
• Represent WPP Media with the highest possible level of professionalism to both clients and vendors
• Ensure highest level of innovation delivered for all client campaigns
• Play key role in training and mentoring of junior staff
• Continue to develop expertise on the communications industry
• Keep current with industry news by reading trades, agency publications
• Assist in departmental/Agency new business efforts

Requirements

• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
• 4-6 Years of experience within Media with a focus on Luxury business if possible
• Excellent analytic and quantitative skills, including proficiency in math
• Excellent written and verbal communication skills
• Collaborative and astute - able to build trust and respect within our network
• Exceptional organization skills, multi-tasking capabilities and detail oriented
• High level of comfort and proficiency in Excel, PowerPoint, and Outlook
• High level of understanding of MediaRadar and MediaOcean/Prisma
• Strong interest in media

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000-$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.