Publicity Specialist

33 USA Inc.; West Hollywood (CA); Hybrid; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Publicity Specialist to drive innovative publicity campaigns for entertainment productions. This role involves developing media lists, securing coverage, and crafting compelling press materials. You will collaborate with a dynamic team to implement effective strategies and analyze campaign performance. If you have a passion for entertainment and strong communication skills, this is an exciting opportunity to make a significant impact in a vibrant and creative environment. Join a forward-thinking company dedicated to creating joy and excitement in the industry!

Benefits

Health Care Plan (Medical, Dental & Vision)

Paid Time Off (Vacation, Sick & Public Holidays)

Hybrid Work Model

Qualifications

• Bachelor's degree in Public Relations, Communications, or Marketing required.
• Strong written and verbal communication skills essential.

Responsibilities

• Assist in building media lists and pitching to secure coverage.
• Collaborate to create effective publicity strategies.

Skills

Public Relations

Media Relations

Communication Skills

Analytical Thinking

Relationship Building

Education

Bachelor's Degree in Public Relations

Bachelor's Degree in Communications

Bachelor's Degree in Marketing

Job description

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Position Summary

The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.

Requirements

Essential Job Functions & Responsibilities:

• Assist in building national and regional media lists for entertainment productions
• Pitch media outlets to secure coverage for the productions
• Establish and maintain relationships with media professionals
• Ensure proposals meet client needs and goals

Strategy & Campaign Planning

• Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
• Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure success and meet client goals

Submission Plan Development & Implementation

• Develop submission plans for publicity campaigns and execute them
• Understand and execute social publicity tactics on behalf of clients
• Identify media influencers to use on behalf of clients
• Ensure submission plans are executed efficiently and effectively

Content Development

• Write compelling press materials, pitch letters, and promotional copy
• Responsible for writing press releases and pitches

Analysis

• Monitor publicity campaign performance and provide regular reports to the Publicity Lead
• Assist in analyzing media coverage and audience reach

Other Common Job Functions

• Build and maintain positive relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
• Work collaboratively with team members aligned with the company's purpose, mission, and vision
• Maintain professionalism in interactions with clients, colleagues, and stakeholders
• Keep up-to-date with industry trends and developments
• Contribute to creating a society overflowing with joy and excitement as part of the company's purpose
• Proactively create connections among diverse cultures, languages, and digital platforms

Required Education and Experience

• Bachelor's Degree in Public Relations, Communications, Marketing, or related field
• Previous experience in public relations, publicity, or related field
• Strong written and verbal communication skills
• Knowledge of media outlets and industry influencers
• Detail-oriented with strong organizational and multitasking skills

Preferred

• Experience in the entertainment industry
• Ability to speak and read Japanese

Desired Skills and Abilities

• Strong interpersonal and relationship-building skills
• Ability to work collaboratively in a team environment
• Analytical thinking and problem-solving skills
• Passion for entertainment and pop culture

Benefits

A number of programs cover all employees as prescribed by law. Additionally, 33 USA Inc. offers several benefit programs:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model (subject to change based on business needs)