Publicist

The New Press; New York (NY); Hybrid; USD 65,000 - 73,000; Full time

Job summary

The New Press is a nonprofit publisher seeking a Publicist to develop publicity and outreach campaigns for our books and authors, lead social media strategies, and partner with the development team on special initiatives. This key role reports directly to the Director of Publicity and Marketing.

The Publicist will build strong media relationships, manage publicity campaigns from start to finish, coordinate author tours, and help expand visibility for our progressive list within a collaborative

Qualifications

• Must have a minimum of 3 years of experience doing similar work with a proven track record of excellence.
• Candidates should be exceptionally well organized, detail oriented, able to juggle multiple projects and priorities, have initiative, and respond well to working under the pressure of deadlines.
• Have the ability to work both independently as well as with a team and have a love of publishing and an interest in The New Press list and mission.
• Knowledge of Cision, Photoshop and InDesign a plus.
• Must have excellent oral and written skills.

Responsibilities

• Extensive contact with authors (and organizations with which they are affiliated) as well as with major TV, radio, online and print and book review media is required, planning, and executing publicity campaigns from beginning to end
• Respond to media queries and represent the New Press and its mission in external media and bookseller meetings.
• Develop and maintain close working relationships with members of the press and new media outlets;
• Keep track of campaign results and communicate accordingly to manager and other stakeholders
• Write press materials, including press releases, pitch and galley letters, quote sheets, etc.
• Coordinate travel and other arrangements for author tours and create detailed tour schedules for campaigns.
• Perform online research to acquire publicity contacts and contribute to all social media platforms;
• Coordinate book sales for non-bookstore events;
• Create promotional materials for campaigns, including social media graphics and printed material;
• Help to manage Publicity and Marketing intern(s).

Skills

Organizational skills

Attention to detail

Multitasking

Excellent communication

Tools

Cision

Photoshop

InDesign

Job description

Reports to: Director of Marketing and Publicity

Position type:Full Time/ Non-Exempt

Location:Hybrid (three days in the office)

Union Affiliation: Yes

Union Grade: III/IV

Salary Range:$65,000- $73,000

About The New Press

The New Press is a nonprofit publisher committed to social change. We have amplified progressive voices for a more inclusive, just, and equitable world for more than thirty years. Our books enrich public discourse, defend democratic values, and promote the public interest. We are:

• A book publisher with a social justice mission.
• An intellectual home for the nation’s leading progressive thinkers, journalists, scholars, political leaders, and activists.
• A publishing house where ideas and movements come together.
• A small, diverse organization with a big vision: to change the world, book by book.

Today, The New Press has evolved into a key player in the progressive infrastructure, collaborating with dozens of nonprofit organizations, advocacy groups, research institutes, think tanks, colleges and universities, and philanthropic foundations as we position our books as catalysts for social change.

Job Summary

The Publicist develops and provides the best possible publicity and outreach campaigns for the New Press’ books and authors, leads some of our innovative social media strategies, and partners with our development team on special initiatives. In this role, the Publicist is also responsible for getting the broadest possible attention for our distinguished and groundbreaking list. This is a key position within the New Press publicity and marketing team and reports directly to the Director of Publicity and Marketing.

Responsibilities

• Extensive contact with authors (and organizations with which they are affiliated) as well as with major TV, radio, online and print and book review media is required, planning, and executing publicity campaigns from beginning to end
• Respond to media queries and represent the New Press and its mission in external media and bookseller meetings.
• Develop and maintain close working relationships with members of the press and new media outlets;
• Keep track of campaign results and communicate accordingly to manager and other stakeholders
• Write press materials, including press releases, pitch and galley letters, quote sheets, etc.
• Coordinate travel and other arrangements for author tours and create detailed tour schedules for campaigns.
• Perform online research to acquire publicity contacts and contribute to all social media platforms;
• Coordinate book sales for non-bookstore events;
• Create promotional materials for campaigns, including social media graphics and printed material;
• Help to manage Publicity and Marketing intern(s).

Qualifications and Experience

• Must have a minimum of 3 years of experience doing similar work with a proven track record of excellence.
• Candidates should be exceptionally well organized, detail oriented, able to juggle multiple projects and priorities, have initiative, and respond well to working under the pressure of deadlines.
• Have the ability to work both independently as well as with a team and have a love of publishing and an interest in The New Press list and mission. Knowledge of progressive media a plus.
• Knowledge of Cision, Photoshop and InDesign a plus.
• Must have excellent oral and written skills.