PR by the Book Publicist

PR by the Book, LLC; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations and author campaigns. We’re seeking an experienced book publicist who loves landing top-tier press and guiding a team in a growing family-owned business.

You will oversee authors, lead media outreach, and collaborate with a virtual office that emphasizes flexibility, integrity, and long-term growth. The ideal candidate brings 5+ years of book PR and a passion for storytelling.

Qualifications

• Self-starter with initiative and literary creativity.
• 5+ years of book PR campaign management and execution.
• Influencer outreach and digital marketing experience.
• Proactive problem solver that is solutions-oriented.
• Book lover.
• Understanding of Muck Rack media database a plus.
• Independently manages workflow.
• Creative writer.
• Ability to work independently from a home office.
• Experience using AI as a tool for research, brainstorming, and ideation.

Responsibilities

• Lead and manage media relations campaign execution and client communication.
• Pitch and secure traditional media placements, podcast features, and online media coverage and manage media requests.
• Create compelling press packs, expert pages, sample media questions and media pitches.
• Identify opportunities for contributed articles and creative placements for clients.
• Develop, identify and maintain relationships with the media.
• Research media, newsworthy topics/events and angles/pitches online.

Skills

Media relations

Public relations

Influencer outreach

Digital marketing

Creative writing

Independent work from home

AI for research

Team leadership

Tools

Muck Rack

Job description

Our ideal candidate: Has been a book publicist for several years and LOVES it! Has a burning passion for landing authors on top-tier press outlets and loves working with a team. Has leadership qualities and is looking for growth with a successful boutique agency. Someone with passion for a job well done; who wants to be part of a caring work family for the long term.

Someone who is ready to oversee authors and lead team members in a 24-year-old thriving family-owned business in the ever-changing book world.

You are a problem solver, confident, enthusiastic, ambitious, engaging, intelligent and results-oriented. An A-player with high integrity and impeccable ethics. You believe in yourself and your ability to contribute and are laser-focused on achieving every day.

Exceptional relationship and communication skills allow you to influence people.

You value working from home, a flexible schedule, and working with a team of committed professionals.

Who We Are

Founded in 2002, PR by the Book is a boutique publicity firm specializing in literary media relations and social media campaigns for authors and experts. We pride ourselves on offering a lifestyle company culture that includes a flexible schedule and a virtual office.

Description

A book publicist develops and executes PR/media campaigns for publishing houses, traditionally, hybrid and self-published authors. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top-tier media exposure), strategy design, and author branding consulting.

This position may also support our digital team as needed, with a focus on influencer outreach and digital marketing campaigns.

Qualifications

• Self-starter with initiative and literary creativity
• 5+ years of book PR campaign management and execution
• Influencer outreach and digital marketing experience
• Proactive problem solver that is solutions-oriented
• Book lover
• Understanding of Muck Rack media database a plus
• Independently manages workflow
• Creative writer
• Ability to work independently from a home office
• Experience using AI as a tool for research, brainstorming, and ideation

Responsibilities

• Lead and manage media relations campaign execution and client communication.
• Pitch and secure traditional media placements, podcast features, and online media coverage and manage media requests.
• Create compelling press packs, expert pages, sample media questions and media pitches.
• Identify opportunities for contributed articles and creative placements for clients.
• Develop, identify and maintain relationships with the media.
• Research media, newsworthy topics/events and angles/pitches online.