Public Relations Specialist

Bandai Namco; Irvine (CA); On-site; USD 71,000 - 87,500; Full time

Job summary

Bandai Namco is seeking a Public Relations Specialist to join our team in Irvine, California. The role supports PR initiatives for the Western Hemisphere and involves executing PR plans, interacting with the media, and coordinating events.

The ideal candidate has a background in communications, relevant experience in PR or marketing, and a strong passion for video games and anime culture. We offer a hybrid work model, encouraging creativity and teamwork.

Qualifications

• 1+ years of relevant PR or marketing experience.
• Demonstrates initiative and consistent follow-through.
• Ability to travel for 25% or more of the year to major shows and PR events.

Responsibilities

• Assist in executing PR plans and activations for Bandai Namco’s products.
• Support planning and coordination of physical PR activations including events.
• Develop relationships with press to foster positive engagement with products.

Skills

Excellent written and verbal communication skills

Familiarity with game, tech, and entertainment press

Strong knowledge and passion for video games and anime culture

Attention to detail

Education

Bachelor's degree in Communications or related field

Job description

POSITION SUMMARY

Bandai Namco Entertainment America Inc. embraces the idea of “Fun For All Into the Future,” using technology and innovation to create memorable and genuine experiences around our brands. Creativity is at the heart of all we do, and our talented teams across the world work collaboratively to deliver continued success and create a fulfilling work environment.

The Public Relations Specialist will support PR initiatives in regions across the Western Hemisphere for Bandai Namco’s games. This role will help develop and execute actionable PR plans that maximize awareness and drive purchase interest in our products, working closely with cross-discipline publishing teams across our organization as well as outside partners and agencies. They will be responsible for being a media relations representative for their assigned products, helping devise and execute PR strategies, communicating regularly with press, and attending trade shows and events.

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist in executing PR plans and activations that support Bandai Namco’s products, working on video games from the company’s diverse portfolio of owned IP, globally beloved anime franchises, and blockbuster titles from partner developers.
• Support the writing and editing of press materials, including product messaging, press releases, media alerts, and pitches.
• Support planning and coordination of physical PR activations including press tours, bespoke press events, and PR presence at major trade shows.
• Interact and develop relationships with press to foster positive engagement with Bandai Namco’s products.
• Work closely with internal and agency PR teams as well as cross-functional teams in publishing to help coordinate PR needs (interviews, assets, event preparation).
• Aid in monitoring and reporting on PR campaign KPIs and develop proficiency with PR tools to produce regular performance reports as required by the team and company stakeholders.
• Be an effective ambassador for Bandai Namco Entertainment in and outside of the company, which includes effectively speaking and presenting to large groups.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor's degree in Communications or related field.
• 1+ years of relevant PR or marketing experience.
• Demonstrates initiative, attention to detail, and consistent follow-through.
• Familiarity with game, tech, and entertainment press.
• Excellent written and verbal communication skills, including comfort with public speaking and presenting.
• Strong knowledge and passion for video games and anime culture and landscape.
• Work in a physically demanding environment that includes domestic and global travel for 25% or more of the year to major shows and PR events, including occasional weekend trade shows.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Both domestic and international will be a requirement of the role and will be up to 25% of the role.
• Requires using hands to handle, control, or feel objects, tools or controls including operating a computer and other office productivity machinery, such as a calculator, copy machine, and printer.
• Requires repetitive movement.
• Requires sitting.
• Requires working indoors in environmentally controlled conditions.
• May on occasion be exposed to loud sounds and distracting noise levels, such as from office equipment.

The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.

SALARY RANGE

$71,000.00 - $87,500.00 (annual)

Actual base salary will be determined based on numerous relevant business and candidate factors including, but not limited to, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. The salary range listed is just one component of the total compensation package for employees and it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.