Public Relations Senior Account Executive

The Shipyard; United States; Remote; USD 55,000 - 70,000; Full time

Benefits offered by this job

Open PTO

Flexible work hours

Paid holidays

Medical insurance

401k matching

Parental leave

Company snacks

Job summary

The Shipyard, a leading marketing agency, is seeking a Senior Account Executive with expertise in media relations and storytelling. This remote role requires 5 to 7 years of experience, preferably in travel and tourism.

Responsibilities include supporting national and international accounts, managing media tours, and maintaining client relationships. With a passion for the travel industry, candidates should possess strong communication skills and be proficient in AP Style.

Qualifications

• 5 to 7 years of communications experience in the travel industry; agency experience preferred.
• Established national travel and lifestyle media relationships.
• Excellent writing skills with attention to detail.

Responsibilities

• Support daily activities for designated accounts.
• Contribute 60 percent of time to proactive media relations.
• Plan and manage client media tours and visits.
• Develop and maintain relationships with journalists and influencers.
• Write client collateral including news releases and media pitches.

Skills

Media relations

Influencer management

Storytelling

Social media

Communication skills

AP Style

Education

BA or BS in relevant field

Tools

Cision

Muckrack

MS applications

Job description

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH and San Diego, CA that brings together talented individuals across the creative, communications, media and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned and earned channels, The Shipyard’s family of brands works together to grow brands that audiences can’t help but love.

TURNER is one of those brands, a communications agency dedicated to travel, tourism and active lifestyle brands, built to Engineer Brand Love: creating unshakable, emotionally resonant brands that consistently outperform expectations. We unify strategy, creative, media and communications to connect the brands that inspire people to explore, move and experience the world with the audiences who love them most.

SUMMARY

We are looking for a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5 to 7 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry preferred.

This is a remote position and the candidate must live in South Carolina.

At The Shipyard, we know that it’s your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can’t be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don’t meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don’t meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU’LL DO

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
• Contributes 60 percent of time to proactive media relations and influencer programming
• Plans, implements and manages client media tours and in-destination media visits
• Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists and social media influencers
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
• Assists with preparation of meeting agendas, notes and reports
• Assists with account budgets, resources and deadlines
• Assists with client relations through meetings, conference calls, events and general contact
• Stay abreast of relevant industry news and trends
• Acts as first set of eyes on materials prepared by JAE/A

WHAT YOU’LL BRING

• 5 to 7 years of communications experience in the travel industry; agency experience preferred
• Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• BA or BS in public relations, journalism, communications or related fields is preferred
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using Cision, Muckrack, news wires, MS applications
• A current passport and a willingness to travel as needed for clients
• Passion for the travel/tourism industry and the ability to spot trends.

WHAT YOU’LL GET

• The overall target range of base compensation for this role is $55,000 - $70,000. Compensation offered will be determined by additional factors such as location and experience.

• Open PTO

• Flexible work hours and remote work

• Paid holidays + holiday closure between Christmas Eve and New Year’s Day

• Company-paid medical, dental, and vision insurance

• Life insurance and disability benefits

• 401k program with employer matching

• 6 weeks paid parental leave

• Employee bonus referrals

• Company-provided snacks and beverages (yes, beer/wine included)

• … and lots more!

• Must be authorized to work in the U.S. without the need for visa sponsorship