Public Relations Senior Account Executive

The Shipyard; South Carolina; Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Open PTO

Remote work flexibility

Holiday closures

Medical, dental and vision insurance

Life insurance

Disability benefits

401k with employer matching

Parental leave

Snacks and beverages

Job summary

The Shipyard is seeking a Senior Account Executive with a passion for storytelling and media relations in the travel and tourism sector. The role requires 5 to 7 years of media relations experience and a track record of results.

This is a remote position, and candidates must reside in South Carolina. You will contribute to proactive media programs, manage media tours, and build strong relationships with journalists and influencers while supporting a portfolio of national and international

Qualifications

• 5–7 years of communications experience in travel.
• Established national travel media relationships.
• Passport holder and willingness to travel as needed for clients.

Responsibilities

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties.
• Contributes 60 percent of time to proactive media relations and influencer programming.
• Plans, implements and manages client media tours and in-destination media visits.
• Assists with planning and conducts media familiarization tours, including international travel.
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting and reporting on programs.
• Develops and maintains solid relationships with journalists and social media influencers.
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used.

Skills

Media relations

Storytelling

Writing skills

Interpersonal skills

Public relations

AP Style

Social media

Tools

Cision

Muck Rack

MS Office

Job description

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH and San Diego, CA that brings together talented individuals across the creative, communications, media and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned and earned channels, The Shipyard's family of brands works together to grow brands that audiences can't help but love.

TURNER is one of those brands, a communications agency dedicated to travel, tourism and active lifestyle brands, built to Engineer Brand Love: creating unshakable, emotionally resonant brands that consistently outperform expectations. We unify strategy, creative, media and communications to connect the brands that inspire people to explore, move and experience the world with the audiences who love them most.

Momentum is nothing without the people driving it.

Summary

We are looking for a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5 to 7 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry preferred.

This is a remote position and the candidate must live in South Carolina.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

What You'll Do

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
• Contributes 60 percent of time to proactive media relations and influencer programming
• Plans, implements and manages client media tours and in-destination media visits
• Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists and social media influencers
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
• Assists with preparation of meeting agendas, notes and reports
• Assists with account budgets, resources and deadlines
• Assists with client relations through meetings, conference calls, events and general contact
• Stay abreast of relevant industry news and trends
• Acts as first set of eyes on materials prepared by JAE/A

What You'll Bring

• 5 to 7 years of communications experience in the travel industry; agency experience preferred
• Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using Cision, Muckrack, news wires, MS applications
• A current passport and a willingness to travel as needed for clients
• Passion for the travel/tourism industry and the ability to spot trends

What You'll Get

• The overall target range of base compensation for this role is $70,000 - $85,000. Compensation offered will be determined by additional factors such as location and experience
• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year's Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Company-provided snacks and beverages (yes, beer/wine included)
• ... and lots more!

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship