Public Relations Senior Account Executive

The-Shipyard; South Carolina; Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Open PTO

Flexible work hours

Remote work

Paid holidays

Company-paid health benefits

Life insurance and disability benefits

401k with employer matching

Parental leave (6 weeks)

Referral bonuses

Snacks and beverages

Job summary

The Shipyard is seeking a Senior Account Executive for a remote, SC-based role. You will lead media relations and influencer programs for travel clients, crafting engaging stories and managing journalist relationships.

Travel experience and passport are preferred, with opportunities for international tours as needed. We value diverse backgrounds and encourage applicants who are passionate about travel marketing.

Qualifications

• 5–7 years of communications experience in travel industry preferred
• Established national travel and lifestyle media relationships
• Excellent writing skills with attention to detail
• Proficient in AP Style
• Willingness to travel for clients
• Passport and ability to travel internationally if needed
• Experience coordinating media familiarization tours and desk sides

Responsibilities

• Support daily activities for designated national and international accounts as part of a multi-person account team
• Proactive media relations and influencer programming
• Plan, implement and manage media tours and in-destination visits
• Coordinate media familiarization tours (international travel may be required)
• Execute paid influencer programs, including sourcing, contracting and reporting
• Write client collateral (news releases, media pitches, bios, fact sheets)
• Develop fresh story angles and pitch to media
• Maintain relationships with journalists and social media influencers
• Stay updated on social media trends and provide channel recommendations
• Assist with meeting agendas, notes and reports
• Assist with budgets, resources and deadlines
• Support client relations through meetings and calls
• Keep abreast of industry news and trends
• Review materials for accuracy

Skills

Media relations

Storytelling

Written communication

AP style

Social media proficiency

Client relations

Planning and organization

Education

BA/BS in PR, journalism, communications

Tools

Cision

Muck Rack

Newswires

MS Office

Job description

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH and San Diego, CA that brings together talented individuals across the creative, communications, media and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned and earned channels, The Shipyard's family of brands works together to grow brands that audiences can't help but love.

TURNER is one of those brands, a communications agency dedicated to travel, tourism and active lifestyle brands, built to Engineer Brand Love: creating unshakable, emotionally resonant brands that consistently outperform expectations. We unify strategy, creative, media and communications to connect the brands that inspire people to explore, move and experience the world with the audiences who love them most.

Momentum is nothing without the people driving it.

SUMMARY

We are looking for a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5 to 7 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry preferred.

This is a remote position and the candidate must live in South Carolina.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU'LL DO

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
• Contributes 60 percent of time to proactive media relations and influencer programming
• Plans, implements and manages client media tours and in-destination media visits
• Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists and social media influencers
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
• Assists with preparation of meeting agendas, notes and reports
• Assists with account budgets, resources and deadlines
• Assists with client relations through meetings, conference calls, events and general contact
• Stay abreast of relevant industry news and trends
• Acts as first set of eyes on materials prepared by JAE/A

WHAT YOU'LL BRING

• 5 to 7 years of communications experience in the travel industry; agency experience preferred
• Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• BA or BS in public relations, journalism, communications or related fields is preferred
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using Cision, Muckrack, news wires, MS applications
• A current passport and a willingness to travel as needed for clients
• Passion for the travel/tourism industry and the ability to spot trends.

WHAT YOU'LL GET

• The overall target range of base compensation for this role is $70,000 - $85,000. Compensation offered will be determined by additional factors such as location and experience.
• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year’s Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Company-provided snacks and beverages (yes, beer/wine included)
• … and lots more!

• Must be authorized to work in the U.S. without the need for visa sponsorship