Public Relations Manager

XbotGo; Texas (NJ); Remote; USD 140,000 - 150,000; Full time

Job summary

A leading sports tech company is seeking a proactive Public Relations Manager to enhance its brand visibility across the U.S. This role involves building media relationships, crafting narratives, and executing impactful campaigns. The ideal candidate will have a strong background in public relations and media relations, with excellent writing skills and the ability to manage multiple projects. Join a dynamic team and help shape the PR strategy for a rapidly growing brand.

Benefits

Competitive base salary

Performance-based incentives

Flexibility to work remotely

Career growth opportunities

Qualifications

• 5+ years of experience in Public Relations or Communications.
• Proven track record of securing media coverage in top-tier outlets.
• Exceptional writing and editing skills.

Responsibilities

• Develop and maintain strong relationships with media outlets.
• Write and distribute press releases and media kits.
• Plan and execute brand events and media activations.

Skills

Public Relations

Communications

Media Relations

Content Development

Event Management

Strategic Partnerships

Writing

Project Management

Education

Bachelor's Degree

Tools

Cision

Muck Rack

Meltwater

Job description

2 days ago Be among the first 25 applicants

XbotGo is transforming the sports content landscape with its AI-powered camera, Chameleon —designed to automate sports filming and deliver professional-grade footage to athletes and teams of all levels.

About the Role

We are seeking a proactive and strategic Public Relations Manager to lead XbotGo’s PR efforts across the U.S., with a focus on building media relationships, crafting compelling narratives, and executing impactful brand campaigns. This role is pivotal in shaping our brand story and expanding our media footprint through targeted outreach, strategic partnerships, and event activations.

You will work closely with marketing, product, and sales teams to manage media relations, draft high-impact content, and coordinate both online and offline brand initiatives, including product launches, co-branding events, and trade show activations.

Key Responsibilities

● Develop and maintain strong relationships with media outlets, journalists, and influencers in sports, tech, and lifestyle sectors.

● Proactively pitch stories, coordinate interviews, and secure media placements to maximize brand visibility.

● Serve as the main point of contact for all media inquiries, managing the company’s public image in the U.S. market.

2. Content Development:

● Write and distribute press releases, media kits, and feature stories, ensuring consistent messaging across all platforms.

● Collaborate with internal teams to produce compelling content that aligns with XbotGo’s brand voice and product positioning.

● Draft key messaging for product launches, corporate announcements, and PR campaigns.

3. Event Management & Activations:

● Plan and execute brand events, media-facing activations, and product demos in Dallas and key U.S. markets.

● Lead PR initiatives for trade shows, co-branding activations, and sponsored sports events to drive brand awareness and lead generation.

4. Strategic Partnerships & Co-Branding:

● Identify and pursue co-branding opportunities with sports, tech, and lifestyle partners.

● Coordinate joint marketing campaigns, media events, and promotional activities to amplify brand exposure.

5. Reporting & Analysis:

● Monitor and analyze media coverage, PR performance, and ROI to provide actionable insights to the leadership team.

● Maintain a comprehensive PR calendar and provide regular updates on PR activities and outcomes.

Requirements

● 5+ years of experience in Public Relations, Communications, or Media Relations, ideally within the sports tech, consumer electronics, or lifestyle sector.

● Proven track record of securing media coverage in top-tier outlets in the U.S. market.

● Exceptional writing and editing skills; experience drafting press releases, pitches, and media stories.

● Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.

● Excellent interpersonal and communication skills; comfortable engaging with media and partners at all levels.

● Location: Must be based in Dallas or willing to work remotely within the U.S., with travel for key events as needed.

● Bonus: Experience working with PR tools (Cision, Muck Rack, Meltwater) and media monitoring platforms.

What We Offer

● Competitive base salary + performance-based incentives

● Flexibility to work remotely with travel to key events

● The opportunity to shape the PR strategy of a rapidly growing sports tech brand

● Exposure to a dynamic, fast-paced startup environment

● Career growth opportunities within a high-impact, high-visibility role

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Technology, Information and Media

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