Public Relations Lead (Contractor)

Varo Bank; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative digital bank is seeking a dynamic Public Relations Specialist to help shape its narrative and promote financial inclusion. This role involves managing media engagements, creating impactful content, and driving the company's mission forward. With a commitment to storytelling and project management, you'll work in a fast-paced environment, ensuring the bank's message resonates with a diverse audience. Join a forward-thinking organization that values creativity and passion, and make a difference in how Americans bank and save.

Qualifications

• 7-10 years of PR experience, both in-house and agency.
• Experience in financial or technology sectors is a plus.

Responsibilities

• Drive corporate narrative and manage media engagement opportunities.
• Develop thought leadership content and optimize visibility.

Skills

Public Relations

Communication Skills

Project Management

Storytelling

Education

Bachelor's Degree in Communications or related field

Job description

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This range is provided by Varo Bank. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $55.00/hr

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.

We are passionate about the company's mission of financial inclusion and the customers we serve, and we’re looking for someone who can help us share our story with the world. Our goal is to tell the story of our company, executive thought leaders, and our customers. In doing so, help to change the way Americans bank and save.

We are looking for a Contractor (W2) or Independent Consultant:

Contract Length: 6 months with the possibility of extending

Contract Pay: $45-$55/hr. (40 hours per week)

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.

We are passionate about the company's mission of financial inclusion and the customers we serve, and we’re looking for someone who can help us share our story with the world. Our goal is to tell the story of our company, executive thought leaders, and our customers. In doing so, help to change the way Americans bank and save.

We are looking for a Contractor (W2) or Independent Consultant:

Contract Length: 6 months with the possibility of extending

Contract Pay: $45-$55/hr. (40 hours per week)

What you'll be doing:

• Drive the corporate narrative in the media and champion the company’s dynamic brand mission of financial inclusion
• Manage speaking engagement opportunities for executives and company experts, and prepare speakers for media engagements and conferences
• Optimize content for visibility and engagement, using relevant keywords and hashtags
• In partnership with the Head of Communications, develop thought leadership content for LinkedIn, aligning with overall business objectives and leveraging industry trends and relevant topics
• Write and develop content and media materials such as: press releases, media pitches, fact sheets, backgrounders, sponsored content, op-eds, submitted columns, and positioning statements
• Identify proactive media opportunities and develop, execute, and evaluate communication plans
• Create and manage consumer product launch PR plans, coordinating with the marketing team
• Monitor press coverage for the company, industry, and select competitors
• Engage and manage media outlets, journalists, and publications to develop responses to inquiries
• Provide recommendations and messaging for appropriate response and next steps
• Coordinate crisis communication
  

You’ll bring the following required skills and experiences:

• 7-10 years of PR in-house and/or agency experience
• Consumer and corporate PR experience
• Exceptional spoken and written communication skills
• Experience in the financial or technology sector is a plus
• Creative, thoughtful, and passionate about storytelling, with a commitment to project management and meeting deadlines in a fast-paced environment
• Confident self-starter and problem solver; able to run projects with minimal direction
• Passion for the mission and the customers we serve
  

We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you!

About Varo

Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all-digital, mission-driven, FDIC-insured, and designed around the modern American consumer.

As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.

We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.

Varo. A bank for all of us.

Our Core Values

- Customers First

- Take Ownership

- Respect

- Stay Curious

- Make it Better

Learn more about Varo by following us:

Facebook - https://www.facebook.com/varomoney

Instagram - www.instagram.com/varobank

LinkedIn - https://www.linkedin.com/company/varobank

Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Beware of fraudulent job postings!

Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo. If you suspect you have received a phony offer, please e-mail [e-mail] with the pertinent information and contact information.

CCPA Notice at Collection for California Employees and Applicants:

https://www.varomoney.com/privacy-legal/

Final offer amounts are determined by multiple factors as well as candidate experience and expertise and may vary from the identified range.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Banking

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