Public Relations Director

Intrepid Museum; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Intrepid Museum seeks a Director of Public Relations to lead media operations, writing, editing, and strategic communications for museum ceremonies, exhibits and events.

You will manage the PR agency, guide social media and internal content, and coordinate with internal departments to maintain brand voice and style across platforms. A strong writer with CMS knowledge and nonprofit experience is preferred.

Qualifications

• Bachelor’s degree in Communications or related field.
• 5+ years of relevant PR/media operations experience.
• Hands-on experience managing media and production shoots.
• Strong writing and editing skills; knowledge of Chicago Manual Style.
• Experience leading junior staff and cross-functional teams.
• Not-for-profit or cultural institution experience a plus.
• Willing to work weekends, holidays, and evenings.

Responsibilities

• Write media materials such as press releases, advisories and listings.
• Edit grant proposals, newsletters, exhibit copy and collateral.
• Manage PR agency and day-to-day media operations coordination.
• Guide social media strategy and review calendar with the TikTok agency.
• Develop and implement communications plans for new exhibits and programs.
• Provide media training to spokespersons and field media requests.
• Drive media attendance at festivals, ceremonies and events.
• Collaborate with internal departments to maintain brand voice and style.
• Participate in programming and website committees; steward the museum brand.

Skills

Media operations

Strong writing

Editing

Public relations

Team leadership

Communication skills

Presentation skills

Education

Bachelor’s degree in Communications or related field

Job description

The Intrepid Museum is currently seeking a Director — Public Relations. This position will report directly to the VP of Communications. The Director of Public Relations is responsible for media operations at Museum ceremonies and events, managing media and production shoots, reactive and proactive media relations, driving positive publicity for the organization’s signature festivals, coordinating with the Museum’s PR agency and serving as a primary brand steward. The position will be a key contributor to overall department strategy. The Director will also develop, review, edit and execute content across multiple platforms including the Museum’s website, advertising, printed materials and internal newsletters. The position will coordinate activities with internal departments to support their respective initiatives, ensuring consistency in voice and adherence to brand guidelines and Intrepid Museum style guide.

Responsibilities include but are not limited to:

Writing

• Media materials such as press releases, advisories, listings, one-pagers, etc.
• Talking points/messaging
• Social copy
• Website content
• Video scripts

Editing

• Grant proposals
• Written materials across all departments
• Newsletters and eblasts
• Exhibit copy
• Collateral and advertising

Management

• PR Agency
• Day to day operations and coordination
• Senior Space Adviser
• Coordinate media ops and scheduling
• Liaise with internal departments regarding needs and activities

Social Media

• Department liaison with TikTok agency regarding strategy and scripts
• Review of social content calendar

Media Relations

• Develop and implement comprehensive communications plans for new exhibits, programs
• Provide message and media training to spokespersons
• Field and vet media requests
• Drive media attendance for and manage media on site for festivals, ceremonies, programs and special events
• Proactively pitch the Museum’s programs and people
• Maintain a pulse on media trends and tools

Paid shoots

• Pre-shoot coordination (negotiations, contracts, approvals and coordination with internal departments) and on-site staffing

Strategic Relationships

• Media
• Military PAOs
• PR departments for partner events, external events, VIP or Gala honoree teams, etc

Internal Committees (participate in and contribute to)

• Programming committee
• Website committee

Museum Brand Stewardship

• Ensure consistency of tone and adherence to brand guidelines, messaging and Intrepid style guide across all Museum content and distribution channels

The ideal candidate will have a Bachelor’s Degree in Communications or a related field with 5+ years of relevant experience. Expertise in media operations. Hands-on experience managing media and production shoots. Must be a strong writer and editor with knowledge of Chicago Manuel Style. Experience managing a junior staff member. Experience working across multiple teams and departments. Excellent communication, presentation, and organization skills. Not-for-profit or cultural institution experience a plus. Passion for Museum’s history and mission a plus. Ability to work weekends, holidays, and evenings as necessary.

We offer a competitive salary and the opportunity to be a part of a very rewarding time in the Museum’s history!

Intrepid realizes that it is rare an applicant meets 100% of the qualifications for a given role. If much of this job description describes you, then we encouraged you to apply.