Public Relations AE, Technology

PAN; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

PAN is seeking an Account Executive to join our Technology team. Account Executives own media relations and the digital media aspect of client programs, providing PR support to account teams in a collaborative environment to meet client objectives.

The role focuses on understanding client products, building media relationships, formulating pitches, and coordinating with senior staff to secure coverage and opportunities across trades and analysts. Strong writing and teamwork are essential.

Qualifications

• B.S./B.A. – public relations, marketing, communications, or related field.
• 2–4 years public relations experience, specifically with clients within the B2B technology industry.
• Ability to effectively work with others and communicate clearly.
• Excellent writing skills and attention to detail.
• Ability to organize and prioritize tasks and complete per set deadline.
• Ensure teams complete tasks as assigned.

Responsibilities

• Develop a solid understanding of the client’s products and services, markets and competitors.
• Establish and maintain working relationships with bloggers, trade, vertical and regional media.
• Formulate pitches and secure news coverage for client.
• Responsible for identifying industry trends and developing proactive/creative pitches.
• Engage and demonstrate presence in team and client meetings.
• Responsible for wire service set-up and dissemination.
• Partner with Account Supervisors or Senior Account Executives in drafting/writing press releases.
• Responsible for uncovering speaking/award opportunities, if needed.
• Attend tradeshows/media and analyst tours; if applicable.
• Work with teams to drive analyst relations program as needed by client.
• Responsible for team administrative support as directed.

Skills

Public relations

Writing skills

Communication skills

Team collaboration

Education

B.S./B.A. in PR/Marketing/Communications

Job description

PAN is currently hiring an Account Executive to join our Technology team. Account Executives at PAN own the media relations and digital media portion of client programs, and provide public relations support to account teams by working closely in a team environment to support each public relations accounts objectives.

Essential Duties and Responsibilities

• Develop a solid understanding of the client’s products and services, markets and competitors
• Establish and maintain working relationships with bloggers, trade, vertical and regional media
• Formulate pitches and secure news coverage for client
• Responsible for identifying industry trends & developing proactive/creative pitches
• Engage and demonstrate presence in team and client meetings
• Responsible for wire service set-up and dissemination
• Partner with Account Supervisors or Senior Account Executives in drafting/writing press releases
• Responsible for uncovering speaking/award opportunities, if needed
• Attend tradeshows/media and analyst tours; if applicable
• Work with teams to drive analyst relations program as needed by client
• Responsible for team administrative support as directed

Qualifications

• B.S./B.A. – public relations, marketing, communications, or related field
• Must have 2 – 4 years public relations experience (includes directly related internships), specifically with clients within the B2B technology industry
• Ability to effectively work with others and communicate clearly
• Excellent writing skills and attention to detail
• Ability to organize and prioritize tasks and complete per set deadline
• Ensure teams complete tasks as assigned

The above describes the general nature and level of work performed in the Account Executive position. Not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required or directed.