Public Information Specialist

Pacifica Services; Los Angeles (CA); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Public Relations Specialist to enhance their media presence and engage the community. This role involves managing social media, creating compelling content, and supporting public outreach initiatives. With a focus on promoting educational achievements and events, you'll play a key role in shaping the narrative around modernization efforts. If you have a passion for communication and a knack for storytelling, this is an exciting opportunity to make a significant impact in the community.

Qualifications

• 5+ years in public relations and media liaison.
• Experience in creating engaging social media content.

Responsibilities

• Manage social media presence and promotional materials.
• Develop content for the District website and other platforms.
• Participate in public relations planning and evaluate efforts.

Skills

Public Relations

Social Media Management

Content Creation

Media Liaison

News Reporting

Feature Writing

Education

Bachelor's Degree in Communications

Bachelor's Degree in English

Bachelor's Degree in Public Relations

Bachelor's Degree in Journalism

Job description

Job Duties:

• Maintain a strong and timely social media presence to disseminate information and promote the construction projects of FSD.
• Manage promotional materials, publications, media coverage, press guides, new releases, public outreach related to the dissemination of relevant information from the Facilities Services Division (FSD).
• Review online articles videos and social media posts to align with Facilities Services Division’s media plan and improve outdated information shared to the public or general community where schools are modernized or updated.
• Develop content to the District website to promote students, teachers, special events and other positive information.
• Research, collect data and facts, compile information and develop correspondence, new releases, news advisories, statements, featured articles, social media posts and special projects and scripts for release to community newspapers, radio and television stations, and other communications media and platforms.
• Produce or edit informational and educational materials such as newsletters, handbooks, brochures and other publications for dissemination.
• Participate in information and public relations planning such as providing input for FSD information and public relations goals and priorities and propose information budget to management.
• Evaluate information and public relations efforts for value and cost-effectiveness.
• Support the Facilities Executive Office in the creation of presentations, written material, and supporting documents for presentations to key executive meetings, especially board meetings.
• Develop displays, exhibits and educational programs or training avenues.
• Support the FSD branches, departments and offices in promoting new initiatives, accomplishments and results.
• Performs other duties as assigned

Required Experience:

• Minimum five years’ experience in public relations, information dissemination, media liaison, news reporting, feature writing, and maintaining working relationships with media staff.
• Candidate must have extensive experience in creating engaging and effective social media coverage for an agency.

Required Education:

• Graduation from a recognized college or university with a bachelor’s degree in communications, English, public relations, journalism or any related field.
• Candidates who do not meet the education requirement may substitute experience on a year for year basis.