Public Communications Specialist – Digital Outreach

City of Buda; Buda (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

TMRS retirement

Paid time off (vacation & sick)

Job summary

City of Buda is seeking a Communications Specialist to support public information, community engagement, and destination promotion. You will craft clear content for social media and the city website, and create graphics, photography, and video to support outreach.

The role involves monitoring performance data and assisting the PIO in emergency communications to inform the community. The position requires a bachelor’s degree in a related field and at least three years of experience in

Qualifications

• Bachelor’s degree in communications, public relations, journalism, graphic design, marketing, or a related field.
• An equivalent combination of education and relevant experience may be considered.
• Experience creating and managing digital communications and proficiency with social media, analytics, website content management, graphic design, and photography/videography tools.

Responsibilities

• Develop and maintain social media plans and content calendars to inform the community about City services, initiatives, events, and more.
• Create, edit, schedule, and publish content across City social media platforms to provide timely, accurate information and promote engagement.
• Coordinate with departmental content managers to ensure consistent branding, messaging, and social media practices.
• Monitor social media channels for questions and concerns and respond or refer as needed to ensure timely follow-up.
• Assist the PIO with emergency communications to keep the public informed during incidents.
• Write, edit, and update website content for clarity and accessibility; organize pages, images, and video for easy navigation.
• Prepare newsletters and other communication materials with editorial accuracy and on-brand messaging.
• Analyze analytics to assess reach and engagement and recommend adjustments for better performance.

Skills

Social media management

Writing & editing

Analytical thinking

Graphic design

Photography/videography

Education

Bachelor’s degree in communications, public relations, journalism, graphic design, marketing, or related field

Tools

Adobe Illustrator

Photoshop

InDesign

Constant Contact

Website CMS

Analytics tools

Job description

City of Buda is seeking a Communications Specialist to support public information, community engagement, and destination promotion. You will craft clear content for social media and the city website, and create graphics, photography, and video to support outreach.

The role involves monitoring performance data and assisting the PIO in emergency communications to inform the community. The position requires a bachelor’s degree in a related field and at least three years of experience in