PUBLIC AFFAIRS SPECIALIST -T32

Army National Guard Units; Madison (WI); Remote; USD 75,000 - 97,000; Full time

Benefits offered by this job

Paid Time Off

Paid Training Opportunities

Flexible Work Scheduling

Federal Pension after 5 Years

TSP Savings Plan

Career Development

Job summary

The Army National Guard Units in Wisconsin seeks a Public Affairs Specialist -T32 (GS-1035-11) to support statewide PA programs and campaigns. You will assist the PA Officer with strategic and operational communications and coordinate media engagement to meet NGB objectives.

Key duties include developing materials, coordinating media interviews, preparing news releases, and managing digital content updates.

Responsibilities

• Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding and acceptance of Public Affairs programs statewide.
• Researches and develops informational materials and campaigns for release to audiences through electronic and newspaper media.
• Prepares materials describing the mission, accomplishments and programs of the National Guard, including news releases and background statements.
• Responds to media requests for information, coordinates media interviews, and arranges media coverage of events.
• Maintains relationships with civic, media and government officials and adapts campaign formats to reach targeted audiences.
• Manages the agency's official Federal website content updates with AFPIMS or similar CMS; supports digital engagement.
• Performs other duties as assigned.

Job description

• Hiring Agency: Army National Guard Units

This National Guard position is for a PUBLIC AFFAIRS SPECIALIST -T32, Position Description Number D1168000 and is part of the WI JFHQ-Public Affairs Office, Wisconsin National Guard.

Key Responsibilities

As a PUBLIC AFFAIRS SPECIALIST -T32, GS-1035-11, you will assist the state's Public Affairs (PA) Officer at the strategic and operational level, with particular emphasis on developing segments of more complicated or sensitive communications campaigns and executing the National Guard Bureau's (NGB's) communication objectives.

DUTIES AND RESPONSIBILITIES: (1) Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide. (2) Researches and develops informational materials and complete communication campaigns for release to audiences through electronic and newspaper media.

Prepared materials explain or describe the mission of the NG, NG accomplishments, policies, programs or actions taken to ensure the NG's compliance with state and federal regulatory requirements. Written materials include news releases, display advertisements, fact sheets, feature stories, background statements, special reports, etc. (3) Responds to media requests for information of both a routine and controversial nature.

Prepares or assembles information kits, edits informational materials drafted by subordinate public affairs specialists or unit UPAR's, releases photographs and/or feature stories to the news media, coordinates media interviews with NG subject matter experts and arranges photographic and electronic media coverage of newsworthy NG events.

(4) Maintains close working relationships with officials of various civic, media and community groups and Department of Defense personnel, as well as state and national government officials outside the NG. (5) Creates new or adapts or modifies accepted communication campaign formats to reach a target audience with a specific message. The selection of a communication campaign format is based on an analysis of targeted audience demographics and message content.

After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience. (6) Primary manager for the agency's official Federal website, ensuring timely, accurate, and compliant content updates within the AFPIMS platform.

Experience working in AFPIMS-or similar government web content management systems-is highly desired to support effective digital communication and public engagement. (7) Performs other duties as assigned.

BENEFITS AVAILABLE: Paid Time Off (Annual and Sick Leave) Paid Training Opportunities Paid Time Off for Military Duties Flexible Work Scheduling Fitness/Work Out Time (3hrs/week) 11 Paid Federal Holidays Off Promotion and Advancement Opportunities Work/Life Balance Federal Pension after 5 Years TSP Savings Plan (similar to 401K) Meaningful Work that directly affects the Wisconsin National Guard Challenging and Rewarding Career Professional Development and Mentorship Opportunities

Which agency is hiring for this position?

This position is with Army National Guard Units, Department of the Army.

What is the salary for this position?

The posted pay range is $74678 – $97087/yr.

Is this position remote or telework eligible?

This position is eligible for telework.

What security clearance is required?

This position requires a Secret security clearance.

What is the application deadline?

Applications close on 2026-11-18.

Who is eligible to apply?

This position is open under the 'Fed Excepted' hiring path.

Source: USAJOBS.gov — U.S. Federal Government · Retrieved 2026-11-07 · Not affiliated with or endorsed by OPM or USAJOBS.gov