Public Affairs Specialist: Social Media & Media Relations

New Mexico State University; Las Cruces (NM); On-site; USD 54,000 - 66,000; Full time

Job summary

New Mexico Department of Agriculture (NMDA) in Las Cruces is seeking an Intermediate Public Affairs Specialist to write and edit materials, manage social media content, translate to Spanish, and assist with communications strategies. The role involves media relations, event support, and coordination of outreach initiatives.

Under supervision, you will craft news releases, monitor analytics, and contribute to internal communications while representing NMDA at public and community engagements.

Qualifications

• Writes and edits press releases and media content.
• Plans and creates social media content with analytics reports.
• Translates news releases and documents to Spanish; assists with video and photography.
• Coordinates event planning, implementation and evaluation.
• Builds relationships with media, the public and stakeholders; supports media relations.

Responsibilities

• Establish and nurture media relationships and assist with media relations.
• Manage internal communications to staff and ensure regulatory adherence.
• Support advertising clients and public relations initiatives.
• Represent the organization at community and business meetings; participate in committees.

Skills

Writing & Editing

Social media

Spanish translation

Education

Associate's Degree + 7 years relevant experience

Bachelor's degree + 5 years relevant experience

Job description

New Mexico Department of Agriculture (NMDA) in Las Cruces is seeking an Intermediate Public Affairs Specialist to write and edit materials, manage social media content, translate to Spanish, and assist with communications strategies. The role involves media relations, event support, and coordination of outreach initiatives.

Under supervision, you will craft news releases, monitor analytics, and contribute to internal communications while representing NMDA at public and community engagements.