Public Affairs & Marketing Director

State of North Carolina - Natural and Cultural Resources; North Carolina; On-site; USD 50,000 - 62,000; Full time

Job summary

State of North Carolina - Natural and Cultural Resources seeks an Information & Communications Specialist II to lead Tryon Palace's advertising and marketing efforts. You will supervise a graphic artist and social media/ special events staff to promote attendance and revenue.

The role requires planning, media relations, and budget management with a focus on branding consistency across all materials and channels.

Qualifications

• Bachelor's degree in communications, public relations, public affairs, media journalism, English, or related field.
• 2 years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Responsibilities

• Plan and direct all marketing and tourism promotion to grow visitation and receipts for Tryon Palace.
• Develop annual marketing plan based on analysis of audience trends and tourism data.
• Develop and maintain media contacts, media mailings, and media email lists for Tryon Palace publicity.
• Ensure Tryon Palace image/branding meets standards for signage, brochures, and mailings.
• Manage the advertising and marketing annual budget.
• Oversee venue rental policies, contracts, and fee structures.
• Serve as spokesperson for tourism opportunities with radio, TV, and print media as directed.

Skills

Desktop publishing

Public presentations

Media relations

Social media marketing

Vendor management

Education

Bachelor's degree in communications or related field

2 years of communications/public relations experience

Job description

State of North Carolina - Natural and Cultural Resources seeks an Information & Communications Specialist II to lead Tryon Palace's advertising and marketing efforts. You will supervise a graphic artist and social media/ special events staff to promote attendance and revenue.

The role requires planning, media relations, and budget management with a focus on branding consistency across all materials and channels.